Bookassist Announces iPhone Hotel App, Location-aware Mobile App Featuring Customer Reviews

PRLog (Press Release) - Jan 20, 2010 -
MADRID - Hotel reservations system supplier Bookassist (bookassist.org) has announced today a full-featured location-aware booking application for Apple iPhone and mobile devices merging mobility and hotel sales for its hotel clients. The new application for hotels was announced as part of Bookassist’s annual presence at the FITUR international tourism trade fair in Madrid. Hotels using Bookassist booking systems can now offer a state-of-the-art application to their customers to complement their web presence. Location-aware mapping with automatic routing, customer reviews, photo galleries and full transaction engine for booking are among the key features of the new mobile system for hotels.

Speaking at FITUR, Bookassist Head of Business and Operations Yahya Fetchati commented that “the new app will be customised for each individual hotel and will be available to all our hotel clients. As with all our products, our mobile platform will see continual development and upgrading to keep pace with the fast-moving mobile computing market”.

Commenting on the features of the iPhone app, Bookassist CEO Dr Des O'Mahony said: "Social media plays a big part in the travel decision and customer reviews are particularly important. Because hotels using Bookassist software have been automatically collecting customer reviews for many years, and responding to their customers' comments, the new app will have significant value for the hotel's potential customers in terms of feeding all that customer-generated content right into the app for every hotel."

The mobile application is now on limited release and will be more widely available for use by individual hotels and hotel groups in March 2010.

Dublin-headquartered Bookassist® creates and manages successful and proven online strategies for over 2200 hotels and groups worldwide and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.

Apple and iPhone are trademarks of Apple Inc. registered in the US and other countries.

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