With this big leap, a Los Angeles search engine marketing company has conducted thousands of keyword tests to update itself on what strategies it will take to leverage these Google Caffeine and Merchant Center changes. The company’s research has shown that Caffeine will speed up Google’s indexing of the web, very much needed with the growth of the web and the desire of searchers for fresher and faster, even real-time results. This has given the company the opportunity to play the online advertising game more strategically.
Thus, companies who want to lead the competition have sought the expertise of Keyword Search Pros to take the advertising game into their hands. What do they expect from KSP with the changes?
“Caffeine is said to give emphasis to longer tail keywords and those more specific on websites. Also, it will add more weight to news and social media results like Twitter and Facebook. Domain age will play a slightly higher roll in ranking and domain name pertaining matching keywords will take a different roll as well”, says Peter Dulay, CEO, Keyword Search Pros.
Also, Google is not only concerned with providing the most relevant search results, they are also concerned with the user experience. Load speed may become a ranking factor, not just an indexing issue. It is an important factor in the user experience, judging by the tools Google is releasing to help webmasters improve load speed.
“We have found ways to tackle these obstacles by keeping a close eye on load speeds and social media results using various tools. But don’t expect that Google has changed the widening barrier for old players and new comers. But we are seeing more and more ways some to gain higher quality scores.” Dulay added.
With strategic management, these updates present not just awareness to advertisers, but an opportunity to join top advertisers before everyone else does; before everyone is on top again. Advertising players that have consulted Keyword Search Pros have taken the big leap with Google Caffeine and Merchant Center changes. Visit http://keywordsearchpros.com/
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Keyword Search Pros is a Los Angeles based internet marketing firm maximizing advertising efforts through SEO, SERM, social network setup and consultation, and web development, in addition to PPC services, for medium to large companies since 2003. It has grown consistently by creating a time-tested and proven protocol modeled after Google Adwords and Webmaster “Best Practices.