Bottle on Beach
Human beings have been using bottles to deliver messages across oceans since glass bottle was invented. Bottle on Beach brings this ancient message in a bottle communication method to cyberspace to solve what would until now be considered an unsolvable email spam problem.
By hosting commercial email messages on Bottle on Beach website for recipients to come and beach them out, the legal risk is mitigated, complicated opt-in, and permission procedures are removed, and the likelihood of being accused of spamming and financial cost associated with that accusation is eliminated. A simple consumer behavioral change instead of all the failed attempts from technical angles may be the key to solving the toughest problem of this century - spam. Bottle on Beach marketing method also works with telemarketing and other traditional direct marketing.
How helping legit email marketers will fight spam? By providing a platform for commercial messages, legislative body can now make much tougher laws punishing spammers. Spam court, like traffic court, can be set up at local government level to deal with accused spamers. The new laws will make spamming not profitable. Once the financial reward can not justify the legal risks, spam will fade away.
The mingling of personal messages and commercial messages, and the fact that ISPs and recipients have to make the judgment calls as to what is legit and what is not is the root cause why spam problem is so hard and complicated. The sophistication of spam filter, artificial intelligence, and captchas, will always be defeated by ever more resourceful spammers. It only puts more burden on ISPs, recipients, and legit email marketers. Once commercial messages are segregated from personal messages, the spammers will find themselves standing out and therefore easily being weeded out.
http://www.bottleonbeach.com/
Photo:
http://www.prlog.org/
