Crystal Fighters
Having established a name for producing solid yet eclectic alternative, indie and dance events for breaking bands over the years at highly regarded London venues including Proud, Koko and 93 Feet East among others over the past few years, 2010 is looking even stronger for The Playground brand. The company has stamped its approval on the best emerging bands by hosting acts including The Joy Formidable, The Horrors, Bombay Bicycle Club, Hadouken!, Ipso Facto and Punks Jump Up who all now regularly feature in renowned music titles NME, There Goes the Fear, Clash, Drowned in Sound, The Guardian and on BBC Radio 1 and MTV. Last year also saw The Playground outsource their knowledge of revelries when promoting successful afterparties for Franz Ferdinand’s and White Lies’ Brixton Academy shows with said bands performing exclusive DJ sets.
The Playground is looking at continuing these tastemaking events with its weekend residencies at Shoreditch hotspot 93 Feet East throughout 2010, starting with ‘London’s best kept secret’ indie popsters, Cha Cha, who have their launch party on the 5th February. Alongside them are Lyrebirdswho have already supported Neil Young, Echo and the Bunnymen, The Big Pink and Maccabees plus Artrocker-tipped Black Manilla Beach Paradeproviding a killer set of surf-rock-boogie lo-fi and guitar screamers Bang Bangs. The Playground continues to show love for all things electro the day before Valentines Day on 13th February featuring an epic line up of Kitsune artists with a DJ set from electronic outfit Crystal Fighters, who have made it clear about their feelings for London with their recent smash ‘I Love London’, whilst Inflagranti, My Tiger My Timing and The Seal Cub Clubbing Club offer the perfect ear candy. The love is definitely set to last all night with a 4am close.
Plans are also in the works for The Playground to team up again with XFM on the station’s XFM In the City Festival in London as well as with The Great Escape Festival in Brighton for the second year running. The usual alternative art and performances that The Playground have become known for with burlesque dancers, VJs, performance artists and much more can be expected at all of their events.
Director Warren Morris says: ‘This is an exciting time for The Playground with our events continuing to push boundaries but also for our other arms including our PR service, magazine and ambitious new website project. We’re pleased to be teaming up with various artists, labels and media for what will undoubtedly be a great year.’
For more information about the events or other divisions of The Playground, guest list requests or media enquiries, visit www.theplayground.co.uk or contact john.bromage@
Photo:
http://www.prlog.org/
