Keyed-Up Motorsports In NASCAR Sprint Cup Series Announces Ergodyne As Associate Sponsor

Jan. 16, 2010 - PRLog -- Mooresville, NC – Keyed-Up Motorsports, a new NASCAR Sprint Cup Series team making its debut in the 2010 Daytona 500 with the No. 90 Chevrolet Impala, announced today a partnership with St. Paul, MN-based Ergodyne, a leader in the development of products for worker protection and performance.

The partnership is Ergodyne’s first foray into professional auto racing and the company sees their involvement with the No. 90 Keyed-Up Chevy Impala as a high-visibility marketing platform. Ergodyne is the official gear provider to Keyed-Up Motorsports and will outfit the Keyed-Up crew members with its ProFlex® gloves and knee pads, CORE Performance Workwear™ and Arsenal® Equipment Storage Systems throughout 2010 Cup season.

Andy Olson, Protection Pillar Product Manager at Ergodyne, looks forward to a long-lasting relationship with Keyed-Up Motorsports and is excited about the opportunity.

“Ergodyne has been very impressed with the Keyed-Up Motorsports No. 90 team and the great marketing opportunities that the top level of NASCAR presents.” said Olson. “We believe that Keyed-Up is a first-class operation and expect that Ergodyne will be involved with the team for the long term. We are truly excited about this Tenacious partnership.”

“We are very excited to have Ergodyne on board with us for the 2010 season.” said Zac Boals, Business Development Manager at Keyed-Up Motorsports. “We look forward to working closely with the Ergodyne sales and marketing staff and assisting them with their first NASCAR team sponsorship.”

About Ergodyne
Ergodyne has pioneered the development of products for worker protection and performance in the United States, Canada and Europe for more than 25 years. During that time, the company has built a complete line of products that provide protection, regulate temperature and enhance productivity. These include ProFlex® precision purpose gloves, ProFlex® Knee Pads, ProFlex® Supports, Trex™ footwear accessories, Chill-Its® cooling products, N-Ferno™ warming products, GloWear® high-visibility apparel, Squids® lanyards, Arsenal® equipment storage systems and gear bags, and CORE Performance Work Wear™. For more information on Ergodyne’s complete line of gear, visit http://www.ergodyne.com or call 800-225-8238.

About Keyed-Up Motorsports
Founded by prominent Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series is the sister team of Key Motorsports, a NASCAR team owned by Key’s older brother Curtis. Keyed-Up was formed in 2009 to expand the Key family-owned racing operations to the top three tiers of NASCAR. Fielding the No. 90 Chevrolet Impala, Keyed-Up Motorsports plans to race to win and will make its highly-anticipated NASCAR Sprint Cup Series debut in the 2010 Daytona 500. From start to finish, the Key brothers always deliver high speed results and look forward to the challenging endeavor of becoming amongst the sports’ greatest owners in NASCAR history! For more information about Keyed-Up Motorsports on the web, please visit: http://www.KeyedUpMotorsports.com

Media Contact Information
Mark Murphy
Wild Sports Marketing
Ph: 419-330-1010
Web: http://www.wildsportsmarketing.com