Annie Jennings PR Presents Create An Author Expert Media BIO In 10 Easy Steps

Jan. 16, 2010 - PRLog -- When creating a author expert media bio for book promotion or business promotion keep in mind that the primary goal is to include the information the media needs to know make a decision whether to consider you for the media opportunity. The first thing to do is to lead with your most impressive achievements, your education, your degrees, your credentials and awards or recognitions.

2. Include the full name of your book and include and reports, papers, and/or studies that you have created or taken part in and note those next along with the names of the papers and studies and where they appear etc so the media can document them as this helps establish your credibility 3. List your areas of expertise including your main specialties and sub-specialties. 4. List the years you have been active in these areas and your fields. 5. List any involvement in any association, achievements or awards you have received in your field.

Love these publicity tips?  You can get lots more at the Annie Jennings PR website.  Please visit http://www.anniejenningspr.com

6. Appearing on radio shows, TV shows or being the author or quoted expert is media such as newspapers, magazines or been showcased online, now is the time to add it into your bio. Media is a powerful positioning tool and list your media appearances. You can include the name of any exceptionally well-known media but only include the top media. You can get into more detail on your website in an expanded bio. 7. Keep your media bio focused without distraction. Personal information such as where you were born, your hobbies should not be in your media bio unless it supports your overall subject matter. You can add more personal info on your website, if you like.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information. 9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

Discover lots more publicity resources at the Annie Jennings PR website.  Please visit http://www.anniejenningspr.com

10. In closing, your bio is an essential tool in getting booked as an author or getting booked on media as an expert commenting on a news story. The media will read over your bio and decide. Always have your professional picture ready to send to the media. Take the time, in advance, to get a professional headshot created as the media moves fast and when they ask for your picture, you will need to send it to them immediately.

Please visit http://www.anniejenningspr.com for more publicity special reports, tip series and free audio recordings to help you achieve the publicity of your dreams.

# # #

National Media Strategist & Publicist, Annie Jennings, of the National PR firm, Annie Jennings PR, http:www.anniejenningspr.com, creator of the famous Platform Strategy that is considered industry standard, develops client messages, strategizes branding programs, promotes authors & experts to radio shows, TV, newspaper, magazines and internet media. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie’s mission is to help everyone share their messages all over the world for the betterment of all as well as achieve their optimal levels of success. Please feel free to contact Annie Jennings PR for publicity and media outreach.