Wine consumption in the US has been consistently rising for last two decades but there was a slight drop in 2008 when financial crisis hit the purchasing power of consumers. The impact of recession on wine sales varied widely nationwide and created complex market conditions. For instance, restaurant volume declined as consumers dined out less and purchased lower-priced bottles and wines-by-the glass. However, as consumers saved money by enjoying wines at home, the US food store wine volume increased. The market will continue to grow at a steady pace in coming years, says our updated research report “US Wine Market Forecast to 2012”.
According to the report, the US wine sales in volume terms increased by around 3% in 2009 and are projected to grow at a CAGR of over 3% between 2009 and 2012 to reach over 850 Million Gallons by 2012 end. Our team of experts has identified various factors/forces that will be fuel growth in the US wine industry. In order to get a deep insight into the US wine market, we have segmented the US wine market into various sections like production, consumption, import, export, wine consumption by color, by province, etc.
We have also undertaken a detailed price sensitivity analysis of the US consumers with respect to the wine industry. As per the findings, there is a vast difference in the buying habits and purchase decision making of US wine consumers if we segment them on the basis of various age groups. A similar change in the consumer behavior and buying patterns also holds true in case of industry players targeting men or women. All such scenarios have been thoroughly covered in the report.
“US Wine Market Forecast to 2012” provides a comprehensive research and coherent analysis of the US wine market to understand present and past trends in sales, consumptions, production, etc. It contains broad analysis of future projections for different segments of the wine industry. The report also highlights the developments that will drive the US wine market over the forecast period along with detailed analysis of key players.
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