The July 2009 announced partnership between Microsoft and Yahoo will likely propel Microsoft's Bing online search engine to greater heights and enable it to compete effectively with Google through 2014. Mind Commerce expects the deal to benefit marketing executives with budgets committed to online search display advertising, white label search engine optimization campaigns, and premium content product placement initiatives on the Microsoft and Yahoo portals.
Media buyers interested in pursuing Microsoft and Yahoo as their primary branding platforms can expect immediate improvements in Bing's search technology capabilities along with a highly efficient advertising network and sophisticated analytics dashboards.
This report provides a concise and highly impactful analysis of the Microsoft and Yahoo partnership, competitive analysis, SWOT analysis, and Mind Commerce's proprietary analysis of the Search Engine and Portal Landscape today and the expected changes within one year. This must read report will help anyone involved in search and search-based advertising better understand business strategies, competition and the direction of product offerings and solutions.
Key Findings
* The July 2009 announced partnership between Microsoft and Yahoo will likely propel Microsoft's Bing online search engine to greater heights and enable it to compete effectively with Google through 2014
* Mind Commerce expects the deal to benefit marketing executives with near-term budgets committed to search display and mobile advertising, white label search engine optimization campaigns, and premium content product placement initiatives on the Microsoft and Yahoo portals.
* Media buyers interested in pursuing Microsoft and Yahoo as their primary branding platforms can expect immediate improvements in Bing's search technology capabilities along with a highly efficient advertising network and sophisticated analytics dashboards
* Mind Commerce fully expects that this partnership will alter the white label search engine vendor landscape during the next five years as Microsoft encroaches on Google's 70% market share in the Web space
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