Los Angeles, Calif. – Distinctive Assets, an LA-based entertainment marketing company, is collaborating yet again with The Recording Academy® to produce the official Talent Gift Bags and Backstage Gift Lounge for the 52nd Annual GRAMMY® Awards. Music's Biggest Night® will be held on January 31, 2010, at the STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).
Distinctive Assets is thrilled to continue a longstanding GRAMMY tradition and is especially proud that it represents the eleventh consecutive year of serving as the Official Gift Bag and Lounge. The presenters and performers will be offered gifts that will be distributed in two different forms – the coveted GRAMMY Gift Bag and the exclusive GRAMMY Gift Lounge presented by Moroccanoil®
The GRAMMY Gift Lounge presented by Moroccanoil will be open during rehearsals (January 28-30). Presenters and performers will have the opportunity to scoop up tens of thousands of dollars worth of amazing gifts including an exclusive Moroccanoil signature sports bag filled with argan oil-infused Moroccanoil Treatment, Moroccanoil Moisture Repair Shampoo, Moroccanoil Moisture Repair Conditioner, Moroccanoil Hydrating Styling Cream, Moroccanoil Intense Hydrating Mask, Moroccanoil Glimmer Shine Spray as well as a set of new Moroccanoil Ionic Ceramic Hair Brushes. The Lounge will feature iPod docking stations from Harman International, the leader in audio and multimedia for the home, car and professional stage. Talent visiting the Lounge will also be treated to designer eyewear from Solstice Sunglass Boutique’s spring collections, Reverse Flying V guitar from Gibson USA, LA Gear merchandise, Misis sterling silver jewelry, Soy Delicious Moisturizing Candles, ultimate foot care packages from MTG Inc., the gorgeous new Palm Pixi, Orgasense exclusive skincare and Agapara handbags from J. Holly International, Fancy Feast ultimate pet packages, leather goods from Cape Cod Leather, Vivitar cameras, the Icing 30 Carat Revolutionary At-Home Teeth Whitening System and cosmetic dentistry package courtesy of Bling Dental, h2o by Refreshing Ideas and rocker chic clothing from Royal Underground. For the second year, Waste Management will sponsor a “green corner” within the Lounge where they will highlight their new “Recycling Rocks” campaign by giving a messenger bag made of recycled materials filled with eco-friendly goodies. The Lounge will once again be designed by Las Vegas’ pre-eminent production outfit Pacific Events and will be enhanced with floral creations from TuBloom Designs.
“Of all the award shows in which we’ve been involved over the past 10 years, the GRAMMYs remains my favorite,” says Lash Fary, founder of Distinctive Assets. “It’s truly the trifecta in our industry: the most talented artists, the best gifts and the most incredible production team. The experience is simply unparalleled.”
This year’s GRAMMY talent will, as always, include top musicians and notable celebrities in all genres. Beyoncé, the Black Eyed Peas, Dave Matthews Band, Lady Antebellum, Lady Gaga, Green Day, P!nk, Maxwell, Taylor Swift and the Zac Brown Band have already been confirmed to perform. Distinctive Assets will continue its long-standing philanthropic tradition with an in-Lounge “giving station” which will allow the celebrities to autograph and donate one of their favorite new gifts to the MusiCares® Foundation, which provides a safety net of critical assistance for members of the music community in times of need.
About Distinctive Assets
Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.
About Moroccanoil
The originator and industry leader of luxury, professional argan oil-infused styling, finishing and conditioning products for the hair, the Moroccanoil brand is world renowned for its proprietary lightweight, instantly-absorbed formulas designed to give hair a silky, lustrous shine, a frizz-free and static-free finish, and revitalize hair while speeding drying time up to 40%. In less than three years, Moroccanoil has pioneered a new product category and become a runaway hit among fashion and beauty insiders. The products maintain a cult following among editorial, fashion, celebrity, film and television stylists as well as their celebrity clients. Moroccanoil’
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/
If you have any questions or would like to schedule coverage, please contact:
Distinctive Assets
Dina Rezvanipour-
dina@distinctiveassets.com
