Boston, MA, 14 January 2010 - Portrait Software, a leading provider of insight-driven customer interaction software, today opened registration for an upcoming webinar that will demonstrate how a leading investment bank utilized trigger marketing to optimize inbound interactions within their central call center. By leveraging predictive analytics to arbitrate the “best next-action”
In conjunction with the American Marketing Association (AMA) the webinar will be presented by Aaron Tellier, director of CRM strategy and implementation at Merrill Lynch and Dr. Mark Smith, EVP, Portrait Software.
Learning points
• Capitalize on the power of real-time decisioning to accurately present the best next offer to each customer
• Leverage event-triggered marketing to optimize every contact with the customer
• Learn to build better marketing campaigns with increased insight on customer response behavior
• Learn how to convert call centers from cost centers to profit centers
According to Dr. Smith, “Organizations are now looking to maximize the lifetime value of their existing customers rather than using extra resources to acquire new ones. With real-time decisioning there is a tremendous opportunity to optimize inbound interactions.”
The complimentary webinar will take place on Thursday January 21st, 2010 1PM ET and is now open for registrations.
