The agency developed a new brand positioning for the company, new language to describe it’s services and a fresh online presence. Smallworlders built the new website on their own Sandbox™ platform.
“The idea was to appeal to marketing executives by looking and sounding like a marketing agency,” said Neil Stoneman, Velocity Client Services Director, “too many intranet players look and feel like the techies they are. That won’t cut it in the specialised world of marketing.”
Velocity also clarified SmallWorlders products and service levels, repackaging them so that customers can be sure that what they’re getting is exactly right for them.
Neil Stoneman: “We gave them a new way to talk about their business by renaming and redefining their products. That’s especially important if you’re going fishing for marketing people, because they’re so aware of how things are presented. Now the products sound as exciting as they really are.”
And in case an all-singing, all-dancing brand-savvy website wasn’t quite enough, Velocity also helped evangelise SmallWorlders’
“We’re thrilled with the new Smallworlders story and the website,” says Kevin Cody, Smallworlders MD, “It looks great and presents just the right image for us.”
Velocity is the B2B marketing agency for technology companies.
Smallworlders make smart, sexy and social intranet sites for distributed agency and brand marketing teams.
Smallworlders marketing intranets harness the power of Web 2.0 to inspire and turbo-charge marketing teams. The result is fun, fast and furious collaboration;