Innova Biosciences Launches Antibody Labeling Campaign - Go Direct!

PRLog (Press Release) - Jan 14, 2010 -
Rather than struggling with secondary reagents, scientists with the help of Lightning-Link™ are now able to label an antibody directly with minimal hands on time, less than 30 seconds.

Go Direct!

Direct labeling of antibodies greatly simplifies immunodetection techniques. Without the
problems of crossover and/or non-specific binding from secondary reagents it is far easier to obtain high quality results in techniques such as flow cytometry, ELISA, Western blotting and immunohistochemistry. The Lightning-Link™ range, the World’s easiest to use DIY antibody labeling kits, consists of over 40 different labels including enzymes, fluorescent proteins/dyes, tandems, biotin and streptavidin - http://www.innovabiosciences.com/products/lightninglink.php

The Go Direct! campaign will run throughout 2010 with the objective being to increase
awareness of how easy it is to directly label antibodies and in doing so, accelerate pioneering science whilst simultaneously saving both money and time!

Seeing is believing! For a timed demonstration video of the Lightning-Link™ antibody-labeling process, please visit - http://www.innovabiosciences.com/products/lightninglinkvideo.php

Photo:
http://www.prlog.org/10488471/1