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You could say that Starbucks is doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful?
Starbucks on twitter – Starbucks utilizes eMarketing techniques, talking to customers on twitter, answering questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. Twitter is an excellent coffee marketing tool.
Starbucks on Facebook – Starbucks use of integrated eMarketing in its coffee marketing has worked very successfully. Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.
Starbucks on YouTube – Another Internet marketing tool is YouTube. Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaining the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 11, 800 views:
Starbucks also allows people to embed its videos anywhere they like on the Web. Many companies don’t allow this because they’re afraid their videos might end up on places they don’t want to be associated with. However, from Starbucks’ experience as well as the experience of other brands (such as Dell), this strategy has proven to only increase the positive exposure of brands that allow embedding and not the opposite.
Overall Starbucks’s social marketing strategy integrates many different elements into the mix and combined together, these elements create a social media plan that works beautifully to create millions of fans for the brand and keep them involved in the brand’s doings. In using integrated and social marketing tools Starbucks is showing its customers and potential customers that they care about what consumers think. And you can do that too, it’s the most cost effective and efficient way to promote small business!
SOS eMarketing is an internet marketing business, specializing in food and coffee marketing utilizing email marketing, integrated eMarketing, internet marketing, and social marketing tools.
With over 20 years experience in food and coffee marketing, SOS eMarketing has a proven track record in increasing our client’s sales and awareness of their brands. Our industry expertise includes Specialty Coffee Marketing, Food & Beverage Marketing.
Contact: David Schwartz
sosemarketing@
760.345.5069
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