SALUDA, NC, Jan. 12, 2010 — Between the Christmas and New Year’s holidays, author Don Joseph Goewey noticed a flurry of new visitors signing up on his Web site, http://www.mysticcool.com.
The expert on eliminating stress watched in amazement as his 2009 book Mystic Cool rocketed from an Amazon ranking of 254,256 the day after Christmas, to 6,566 on Jan. 3, a phenomenal 247,690-point jump.
Mystic Cool tells how the emerging science of neuroplasticity enables people to stress-proof their brains. The surge in book sales came after Don’s publicity team, Wasabi Publicity Inc., got him featured in the January issue of Outside magazine.
The article entitled, “Mind Over Madness — How to Beat Stress by Rebuilding Your Brain” by Kate Siber, included a first-hand account of the effectiveness of Don’s practical tips to beat stress, and a link to his Web site.
A comparable full-page ad in the magazine would have cost $85,000. However, the value of an article can be three to 10 times the value of an ad, according to L. Drew Gerber, CEO of http://www.PublicityResults.com, a sister company of Wasabi Publicity. That figure is based on the increased credibility an author, entrepreneur or expert receives by being featured in editorial content versus advertising.
“The power of PR lies in sharing your unique expertise, knowledge and perspective with the media and the public,” Gerber says. “Being featured in print, broadcast or online media can give you priceless publicity, with results you may not have even dreamed.”
Goewey has worked for more than three decades helping people transcend some of the most stressful situations in life. He is co-founder of the human performance firm, ProAttitude (http://www.proattitude.com), which is dedicated to ending stress in the workplace. To learn more, visit his online press kit at http://www.dongoewey.presskit247.com/
