PRLog (Press Release) -
Jan. 13, 2010 - The first Weatherproof®
luggage collections will be sold in department stores and specialty retailers commencing Fall 2010.
“Weatherproof®
is a relevant and very special brand.” states David J. Katz, Chief Marketing Officer and Senior Vice President of Randa. “Materials innovation, weather proofing, and engineering are only one part of the extraordinary equation. The Weatherproof®
marketing program, from Al Roker to President Obama, not only resonates with consumers but evokes persuasive mental images of luggage, accessories and gifts that are not only needed, but that are truly desired. Randa is thrilled to add Weatherproof®
to our lifestyle brand portfolio.”
“We are extremely pleased to add Weatherproof®
to our portfolio,” states Terry Tackett, President and CEO of Randa Luggage. “In alignment with its outerwear strategies, Weatherproof®
is the perfect vehicle to introduce technologically advanced luggage, accessories and gifts using water resistant materials and special hardware.”
“The exponential growth of the Weatherproof®
brand can be attributed to three factors: quality, price/value and great marketing. We look forward to increasing our brand awareness by partnering with Randa and DPI Imports,” says Freddie Stollmack, president of Weatherproof®
.
Weatherproof®
is a 17-year-old division of David Peyser Sportswear, who just celebrated 61 years in business. The company’s innovative approach to outerwear has made it a major player in the market; using European-inspired designs, microfiber technology and water-resistant fabrics, the company’s lines for men, women and children are as wearable as they are functional. Weatherproof®
products are sold at department stores including Macy’s and Nordstrom and specialty stores throughout the country. The scope of the brand ranges from accessories such as gloves, hats, bags and travel accessories to shirts and ties as well as sportswear, activewear, rainwear, footwear and loungewear.
Randa is the leading manufacturer, distributor and marketer of lifestyle accessories including belts, wallets, neckwear, small leather goods, luggage, casual bags, backpacks, business cases, and gifts for men, women and children. From its origin as a neckwear company seventy-five years ago, Randa now provides fashion, lifestyle, luxury, and private branded products through retailers in multiple channels of distribution. The company’s products are sold in more than 10,000 doors on five continents.
Founded in 1935, Randa has experience dramatic and consistent growth. 2008 sales exceeded $400 million through the support of 850 employees and sales representatives on five continents. This success is a direct result of the company’s strong heritage, organic growth, strategic acquisitions, brand portfolio and global expansion into new territories and markets.
# # #
Randa Luggage is the leading manufacturer, distributor and marketer of luggage, casual bags, backpacks, and business cases for men and women. Randa sells unsurpassed fashion, lifestyle, luxury, and private branded products through retailers in all channels of distribution and may be purchased in over 5,000 stores.
The company’s prestigious licensed and proprietary brand portfolio includes Weatherproof, Tommy Bahama, Nautica, Diane von Furstenberg, Perry Ellis, Chaps, Liz Claiborne, and Columbia Sportswear.
Randa products lead their classification in style, design, materials, and function. Through extraordinary sourcing, planning, packaging and distribution, these products are found wherever, whenever and however consumers choose to shop. Randa Luggage is an affiliate of Randa Accessories;
more information is available at www.randa.net.
