Boston, MA, 13 January 2010 – Portrait Software, a leading provider of insight-driven customer interaction software, will be co-hosting an interactive and educational roundtable discussion on how the right customer analytics and business intelligence solutions can help companies derive maximum value from their customer data, enabling them to work smarter and more efficiently.
In conjunction with CRM Magazine, Dr. Mark Smith, EVP, Portrait Software, will discuss how new analytical technologies and techniques are helping organizations to better understand customer behavior, driving smarter, more informed customer interactions and enabling a more customer-centric approach to the market. In addition to Dr. Smith, the roundtable with also include representatives from Birst and Convergys taking part in the discussion.
This educational roundtable discussion will cover:
• Why predictive analytics is becoming a hot growth trend
• Emerging analytic best practices that determine the direct impact of marketing activities
• How to reveal customers’ behaviors and sentiment, and the reasons for them, when they interact with your business
• How to uncover and resolve the root cause of customer dissatisfaction and drive enterprise business improvement
• Making key customer information available to more people in your organization
• Combining data from different systems to gain a complete view of customer behavior
According to Dr. Smith, “Mass campaigning is expensive and does not deliver a healthy ROI. Organizations are now looking to reduce marketing costs with better customer insight and segmentation in order to maximize each and every customer interaction with relevant messaging. Delivering the right message to the right customer at the right time not only improves ROI, but also increases customer satisfaction, loyalty and retention.”
The complimentary webinar will take place on Wednesday 20th January, 2010 at 2:00pm ET and is now open for registrations.
