LONDON – Rõõmu Department Store has become the first retailer in Estonia to roll out self-checkouts from NCR Corporation (NYSE: NCR) which enable shoppers to scan, bag and pay for goods themselves. Deployed by NEW VISION, NCR's channel partner, the four card-only NCR SelfServ Checkouts are located in the food section of the store.
The addition of the compact self-checkouts more than doubles the number of tills that can be made available in-store without any need to reduce the space allocated to
merchandise. As just one attendant is able to look after up to ten NCR SelfServ Checkouts, retailers are able to use the same number of staff to manage many more tills or redeploy some staff to help customers on the shop floor.
“People like to shop where they receive products at a great price and a higher level of service. The Rõõmu Department Store’s new self-checkouts are helping deliver those objectives,”
In a recent poll, 84 per cent of the department store’s customers had tried the new self-checkouts. Of these, an impressive 99 per cent said they would use them again. The retailer is also seeing an uplift in footfall. Mäll continued, “Already, we are seeing the self-checkouts play a role in attracting even more customers to the popular food section of our department store.”
Shoppers are guided through each step of the self-checkout process by visual and verbal prompts in a choice of Estonian, Russian or English, reflecting the mix of nationalities living in the country. A number of innovations are aimed at making the self-checkouts easy to use. NCR’s bioptic bar code scanner generates longer and denser scan lines than competing solutions on the market, enabling it to scan even ‘difficult-
In addition, NCR’s security scale and weight database checks that each item the shopper places in their bags has been correctly scanned. The attendants are able to view each item being scanned on the self-checkouts on their monitoring station screen and are trained to identify signs that the shopper needs help even if their on-screen or tri-light alerts have not been triggered.
Greg Mann, NCR SelfServ Checkout Solution Specialist for Europe, the Middle East and Africa, commented, “Rõõmu Department Store is a very exciting, innovative retailer. I’m delighted at the immediate popularity of NCR SelfServ Checkout with its customers. The installation is part of Rõõmu Department Store’s continuous investment in improving service levels and checkout choice.”
Rõõmu Department Store is owned by The Consumer Association of Keila, the biggest retailer in Estonia’s western Harju County. The association includes 13 stores and employs 322 people.
About NEW VISION
NEW VISION is the leading IT companies in the Baltic States. For the past 16 years it has been supplying information technologies to retail companies & restaurants. It provides advanced retail systems to improve customer service and increase efficiency. NEW VISION has their own range of retail technologies whilst adapting third party solutions for local Baltic retailers. For more information visit for www.new-vision.com/
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com)
NCR is a trademark of NCR Corporation in the United States and other countries.
News Media Contact
Helen McInnes
NCR Corporation
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