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In 2009, the overall conversion to digital TV was completed in 177 cities across China, and the newly developed cable TV subscribers registered 19.9 million. Besides, the number of subscribers in satellite TV, terrestrial DTV and IPTV also witnessed rapid growth.
Due to good performance of digital STB market and optimistic estimation of manufacturers, the shipment of big manufacturers grew considerably in 2009 and the shipment of cable digital STB reached 23.4 million units in China, up 14% yr-on-yr. In addition, terrestrial digital STB and satellite digital STB rose 42.9% and 7.3% in shipment.
The State Administration of Radio Film And Television (SARFT) conducted the invitation of intenders for Satellite TV ‘Village-to-
In 2009, cable STB chip and satellite STB chip are the mainstream in the STB chip market. The market is well-developed relatively, and chip manufacturers are the ones from Taiwan and abroad. In the international terrestrial STB market, HDIC and LegendSilicon have some advantages. Such manufacturers in live satellite broadcast STB market are authorized to produce ABS-S based demodulation chips, as NationalChip and Availink etc.
In cable STB chip market, ST enjoys the biggest market share, but its market shares are increasingly seized by other chip suppliers such as Fujitsu, NEC, Zoran, NXP etc.
In satellite STB field in 2009, the key players in the chip market are ST, Conexant and Novatek etc from Taiwan and abroad as well as Haier from Mainland China. The code-lock STB chip targets mainly at American and European markets, and the code-unlock STB chip at Mainland China, Europe and the Middle East etc.
In terrestrial STB market, the entrants in DTMB demodulation chip are composed of LegendSilicon, HDIC, Maxscend, Trident and some IC manufacturers from Taiwan.
The report not only expounds the segmented markets of digital STB industry and the developments of STB markets at home and abroad, but elaborately analyzes the links of Chinese STB industry chain, including chip manufacturers, CA vendors, middleware, ODM and STB manufacturers.
Table of Contents
1. Technologies and Development of Digital STB
1.1 Definition and Categories
1.2 Components and Operational Principle
1.3 Key Technologies
1.3.1 Analysis of Main Chip Architecture and Performance
1.3.2 CA Technology
1.3.3 MHP Middleware
1.4 Interactive Function
1.4.1 VOD
1.4.2 Current Applications of Interactive Function
2. STB Application Markets in China
2.1 Digitalize of Cable TV
2.2 Satellite TV
2.3 Ground Digital TV
2.3.1 Development of Mobile TV
2.3.2 Development of Ground Digital TV under National Standards
2.4 IPTV
2.4.1 Global Development and Operational Modes of IPTV
2.4.2 IPTV Development in China
3. Development of Digital STB Market and Industry
3.1 Industrial Chain of Digital STB
3.2 Related Standards of Digital STB
3.2.1 Channel Transmission
3.2.2 Service Standards
3.2.3 Standards for Support System
3.3 Global Market and Industry of Digital STB
3.3.1 Major Global STB Markets
3.3.3 Industrial Chain of Global Interactive TV
3.3.4 STB-CA Separation Market in Foreign Countries
3.4 Status and Development of China Digital STB Market and Industry
3.4.1 Sale
3.4.2 Card Separation Standards
3.4.3 Forecast of China Digital STB Market
3.4.4 Development Trends of China Digital STB Market
4. Digital STB Suppliers
4.1 STB Chip Market
4.2 Main STB Manufacturers
4.2.1 ST
4.2.2 IBM
4.2.3 LSI
4.2.4 NXP
4.2.5 Fujitsu
4.2.6 NEC
4.2.7 Broadcom
4.2.8 Zoran
4.2.9 Conexant
4.2.10 CheerTek
4.2.11 ATI
4.2.12 Samsung Electronics
4.2.13 Beijing Haier IC Design
4.2.14 TI
4.2.15 Intel
4.2.16 NS
4.2.17 Hisilicon
4.2.18 NationalChip
4.2.19 Penstar Technology International Co. Ltd
4.2.20 Shanghai High Definition Digital Technology Industrial Co., Ltd
5. CA Suppliers
5.1 Market Share Distribution of Major Global CA Manufacturers
5.2 Competition in China CA Market
5.3 Major CA Manufacturers
5.3.1 NDS
5.3.2 Nagravision
5.3.3 Conax
5.3.4 Irdeto
5.3.5 Viaccess
5.3.6 Motorola
5.3.7 DVN
5.3.8 CTI
5.3.9 TF
5.3.10 ADT
5.3.11 DTVIA
5.3.12 Lifeview
5.3.13 Others
6. Middleware Suppliers
6.1 Introduction to Middleware
6.2 Major International Middleware Suppliers
6.2.1 Opentv
6.2.2 Alticast
6.2.3 NDS
6.2.4 Canal+
6.2.5 Microsoft
6.2.6 Liberate
6.3 Major Chinese Middleware Suppliers
6.3.1 DTVIA
6.3.2 DVN
6.3.3 HDIC
6.3.4 Novel Supertv
6.3.5 DigiVision
7. ODM Suppliers
7.1 CEC Huada
7.2 Beijing Mingxin
7.3 Linpo
7.4 AsiaCom
7.5 Polar Star
7.6 SHIC
7.7 TransVideo
8. Major STB Suppliers
8.1 Coship
8.2 Sichuan Changhong
8.3 TCL (Shenzhen)
8.4 Qingdao Hisense
8.5 Haier
8.6 Skyworth (Shenzhen)
8.7 GNI
8.8 DVN
8.9 Shanghai DigiVision
8.10 Fuzhou Zhuoyi
8.11 Sichuan Jiuzhou
8.12 Chengdu Doyen
8.13 Tsinghua DTV
8.14 Inspur
8.15 Changsha SPM
8.16 DareGlobal
8.17 Konka
8.18 Shenzhen AVIT
8.19 ZTE
8.20 GWI
8.21 Dalian Daxian
8.22 Jade Bird Huaguang
8.23 Jiangsu Yinhe
8.24 Xoceco
8.25 Malata Digital
8.26 Amoi
8.27 UT Starcom
8.28 Huawei
8.29 Fujian Baotong
8.30 Gospell
8.31 King Tech
8.32 PBI-Pro Broadband
8.33 Fujian Quanzhou TDX Electronics
8.34 Shenzhen Maiwei
8.35 Wuhan LongMarch Launch
8.36 DVTe
8.37 Shenzhen SDG Information
8.38 Sunniwell
8.39 Shenzhen Success Digital
8.40 Shanghai Sanzhou Xunchi
8.41 Hangzhou Motorola Technology Co. Ltd
8.42 Shenzhen Biaoqi
8.43 Wuhan Dongtai
8.44 Beijing Peony Digital
8.45 Wuxi Oritron
8.46 Bubugao Audiovisual Electronic
8.47 Dazheng Information and Technology
8.48 Zhejiang Feiyue Network Technology
8.49 Desay
8.50 BBEF
Selected Charts
Software and Hardware Environment for Digital STBs
Receiver Decoding for DTV Broadcasting
The Basic Principle of Conditional Receiving
Cable Digital TV Users in China, 2003-2009
Newly Added Cable Digital TV Users in China, 2008-2009
Satellite TV Users in China, 2003-2009
Newly Added Satellite TV Users in China, 2004-2009
Market Shares of China’s Mobile TV, H1 2009
Global IPTV Users, 2008-2009
User Distribution of Global IPTV, 2009Q2
Number of Chinese IPTV Subscribers, 2004-2013
Sketch Map of Digital STB Industry Chain
Global STB Shipment, 2006-2009
DTV Transition Timetables in Western Europe and America
Projects and Manufacturers in Interactive Digital Industry Chain
Market Share Distribution of Chinese DTV STB Manufacturers, Q1-Q3 2008
Sales Volume of Chinese DTV STB by Region, Q1-Q3 2008
China’s Cable Digital STB Shipment, 2003-2009
China’s Terrestrial Digital STB Shipment, 2005-2009
China’s Satellite Digital STB Shipment, 2004-2009
Cable TV STB Solution
Universal STB Solution
IPSTB Solution
Satellite TV STB Solution
Terrestrial TV STB Solution
OMEGASTB Solution
IBM STB0210x STB System Solution
LST SC2005STB Solution
LST AViA-9600STB Solution
LST SC2000STB Solution
NXP STB Design-STB200
NXP Terrestrial STB Design-STB200
NXP Terrestrial STB Design-STB200
NXP Single-chip Satellite STB Design- STB210
NXP PVR and Dual-decoding STB Solution- STB220
NXP IPSTB System Solution-STB500
NXP Enhancing IPSTB Platform-STB810
Fujitsu DTV STB
NEC uPD61171 Chip
Zoran Operation Revenue, 2004-2008
Conexant Systems Distribution by Business, 2009FY
TI STB Design Platform
TI DSP DM642STB Solution
TI Satellite STB Solution
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