California Coast Parent Magazine, ParentClick.com collaborate to expand print, online resource guide

Jan. 12, 2010 - PRLog -- California Coast Parent Magazine and ParentClick.com, an online resource network for parents, have teamed up to create a more comprehensive summer camp resource for parents and businesses.  

“We do such a great job in print, and they do such a great job online, and we thought, rather than seeing each other as competitors, we should pool our resources to offer our clients even more value in a tough economy,” Daniel Ross, publisher and chief executive officer of Ross Media Group, Inc., a full-service marketing company that publishes California Coast Parent, said.

SBParent.com, NorthSBCountyParent.com, SantaCruzParent.com and MBParent.com, each individual ParentClick.com territories, are now working with California Coast Parent to produce the annual upcoming Summer Camp Guide for the Spring issue and the Back-to-School Guide for Fall.

SBParent.com, NorthSBCountyParent.com, SantaCruzParent.com and MBParent.com are based in Santa Barbara, North Santa Barbara County, Santa Cruz and Monterey respectively.

Rachael Ross Steidl, founder and publisher of Parentclick, Inc., said, “Our goal first and foremost is to support families by supplying parents with comprehensive information so they can access the best resources for their children.  

“Our second goal is give parents and nonprofits an affordable and effective way to connect with families in the community. Summer planning is a big one for parents and we have more than 100 camps, swim programs and academic programs to choose from. We are excited to be collaborating with CCP and expanding our reach with our annual camp guide to help make the planning easier,” Steidl said.

California Coast Parent, online at www.cacoastparent.com, features articles about schools, cooking, health, summer camps, traveling and more. The magazine, which launched in 2006 as Monterey Bay Parent and later as Central Coast Parent, aims to connect parents and businesses and offers localized advertising options.  

ParentClick.com, founded by Steidl in 2002 as SBParent.com, centralizes information for families in their communities. Each territory serves as a local network for parents, businesses and nonprofits and includes a resource directory for kids 0-18 years, local events and activities, parent blogs, articles, reviews and more.  Territories can be found in California, Nevada, Arizona, Colorado, Texas, Louisiana, Florida, Indiana, New York, Connecticut and Hawaii.  

MEDIA CONTACT
Ross Media Group, Inc.
281 Webster St.
Monterey, CA 93940
(831) 372-8300
http://rossmediagroupinc.com

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Ross Media Group, Inc., is a full-service marketing company and publishes California Coast Parent Magazine.