New Research Report: Indonesia Autos Report Q1 2010

PRLog (Press Release) - Jan 16, 2010 -
Indonesia is engaged in a see-saw battle with Malaysia to rank as the second-largest vehicle market in the Association of South East Asian Nations (ASEAN). As highlighted by  BMI, the country's rise to secondplace behind Thailand in 2008, due to sales growth of almost 40%, was short-lived. Sales for Q109 were down by 26% compared with the period last year, and the market dropped to third among the major ASEAN markets. Although  BMI has slightly lowered its forecast to a decline in vehicle sales of 30% rather than our initial -20% forecast, this is more optimistic than some industry projections. Our forecasts consider the fact that the economy will be one of the region's better performers. Indeed, Indonesia's vehicle market is buoyed by the strength of its multi-purpose vehicle (MPV) segment, which has attracted significant investment in the year so far. News of new projects from  Honda Motor and  Mercedes-Benz was followed in May by the announcement that  Volkswagen (VW) would begin local assembly of its Touran MPV through a joint venture (JV) with the  Indomobil Group. The longerterm vision for VW is expansion into the rest of South East Asia, which the carmaker considers to be a region with 'enormous' growth potential. The expansion will also include adding other vehicles from its VW,  Škoda Auto,  Audi, and  VW Commercial Vehicles brands. Given the market's potential and obvious attractiveness for investors, it is perhaps surprising that Indonesia ranks seventh in  BMI's Business Environment Ratings for the Asia Pacific autos sector, with 56.2 from a possible 100. However, the country's risks to realisation of returns act as a hindrance, with low scores for corruption, bureaucracy and the legal framework. The industry itself scores well, with low labour costs, and a competitive environment with room for new players. Until these new players arrive,  Toyota Motor continues to dominate the market. In Q109,  Toyota Astra Motor (TAM) sold 35,719 units, to take its market share up to 35.6%. Its small car affiliate  Daihatsu Motor ranked second in the quarter, with sales of 18,288 units for a market share of 18.2%, up from 12.8% as of end-2008. This pushed  Mitsubishi Motors (MMC) down to third as its sales of 13,566 units claimed 13.5% of the market, down from 14.4% at the end of last year. TAM's dominance comes from its strong performance in the high-growth MPV segment, where the Indonesian-built Avanza mini-MPV accounts for 50% of the company's sales, and the Kijang Innova large MPV contributes a further 25%.

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Report Table of Contents:

Executive Summary
- Executive Summary
- SWOT Analysis
- Indonesia Autos Industry SWOT
- Indonesia Political SWOT
- Indonesia Economic SWOT
- Asia Pacific Regional Overview
- From Asia With Love
- Thailand Autos Sector - Historical Data And Forecasts
- Business Environment Ratings
Table: Business Environment Ratings -- Autos Industry Asia Pacific
- Industry Forecast Scenario
- Production & Sales - Indonesia
- Indonesia Automotive Market - Historical Data & Forecasts
- Trade
- Indonesia Automotive Market - Historical Data & Forecasts
- Economic Contribution
- Indonesia Automotive Market - Historical Data & Forecasts
- Macroeconomic Forecast Scenario
Table: Indonesia - Economic Activity
- Competitive Landscape
- Industry Developments
- Passenger Segment
- Indonesia - Top Ten Vehicle Sales, Jan-Sep 2009
- Commercial Segment
- Commercial Segment Developments
- Company Profiles
- Ford Looks To Boost Regional Presence
- Toyota Astra Motor
- Suzuki Indomobil Motor
- BMI Forecast Modelling
- How We Generate Our Industry Forecasts
- Sources

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