Second Wind, a powerful information resource for smaller and midsize advertising, design, PR and marketing firms, is the leading trainer of advertising agency professionals worldwide. Their annual seminars incorporate expertise gained in training more than 15,000 agency people over 21 years, said managing director and founder Tony Mikes, who leads the seminars.
"In 2010, smaller advertising agencies will need to transform themselves to succeed and thrive in the 21st century," stressed Mikes. "As we approach a new year, marketers are growing anxious to restart their marketing efforts. Agencies unprepared to support and elevate their clients will be quickly left in the dust. That means agencies must evolve to be smarter, more media savvy, more efficient and far more capable than ever before. New business pursuit will also be more critical than ever for agencies; we want to help seminar attendees rev their engines and boost new business for this year and beyond."
Second Wind's one-day workshop, "The SMALL+SMART Agency: Remake Your Agency for the 21st Century," on February 9 is all about the new advertising agency model, focused on core competencies, a core team, greater efficiency and higher profits. Learn how to remake your agency to be flexible, responsive, brilliant, capable AND economical.
The "Total New Business Success in 2010" one-day workshop on February 10 is for agency owners, marketing directors and new business developers. Special features include how to win pitches and be more than a presenter; using the web and social media to win new business for your agency; how to make your agency more interesting to clients; and specific tactics for beefing up the new business process.
The one-day, February 11 "Agency Buy, Sell, Retire, Transition and Valuation Workshop" will help participants determine their agency's value, how and when to retire, and how offering ownership can secure valuable employees. Plus, participants will learn what to do if they are approached by another agency to sell, and how to approach another agency if they want to buy.
This session is for agency owners and future directors. "This workshop is a must for agency owners who want to capitalize on their years of hard work and start transitioning their agency to new leadership now," says Mikes.
One-day workshop sessions run from 8 a.m. to 5 p.m. Seminar sessions are open to Second
Wind members and non-members. One-day workshop fees for members are $525 and for non-members, $625. Supersaver Vouchers and other discounts are available to members. Agencies making multiple registrations receive a 10% discount on their total registration fee. Second Wind also offers additional employee training options, including DVDs, books, manuals, white papers and on-demand Desktop Learning through www.secondwindonline.com/
Additional 2010 Second Wind Seminars include professional certification opportunities for account executives (CAAM), agency operations (CAOM), and financial managers (CAFM).
Second Wind Certified Seminar Programs were introduced in 2005.
For the latest information on Second Wind membership, to register for the Restart 2010: Agency Owner/Manager Workshops and for a full 2010 Second Wind Seminar schedule, visit
Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Major resources are Second Wind Online, with its data-rich Knowledge Base, and the popular members-only Forums. Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.
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Second Wind Contact: Laurie Mikes
Second Wind Ltd.
P.O. Box 6284, 1424 Penn Avenue
Wyomissing, PA 19610-
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Second Wind is a powerful information resource designed with one thing in mind – helping smaller and midsize advertising agencies, design firms and related businesses to be better.
Our goal is to help your agency be stronger, faster, smarter, more creative and ready for anything that comes. And not just ready to defend your position against competitors -- but ready to outmaneuver them, out-strategize them, and out-service them.
Second Wind offers a vast collection of industry tools, knowledge and collaborative venues to help meet the daily needs of your business. Second Wind currently serves thousands of agency principals and employees in North America and several foreign countries.
Second Wind was founded by former agency owner and entrepreneur Anthony P. Mikes. Mr. Mikes owned and operated design studios and agencies for twenty-five years before launching Second Wind in 1988. He and his knowledgeable team are ready to give your firm a boost. Are you ready to be better?