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Follow on Google News | Great Hotels Organisation adds 35 New Hotels in 2009Membership to niche sales and marketing alliances continues to grow despite global recession
By: Great Hotels Organisation Since January 2009, Great Hotels Organisation received 263 membership applications to its niche alliances. 17 hotels were added to the Great Hotels of the World Portfolio (http://www.ghotw.com) The growth of GHO’s membership portfolio has been steady during the global recession thanks to the company’s diverse product offerings and successful growth strategies. GHO’s products range from MICE sales and events to tradeshow representation, marketing activities and GDS connectivity. Growth strategies implemented in 2009 include the launch of a new three star corporate brand, Metro Hotels, upgrading its existing reservation systems to the newly branded ‘evolution’ Carly Gotz, group director of sales and marketing comments “The global recession has had a big impact on the travel industry, however we’re pleased to report that growth has remained strong over the past year and we intend for it to continue throughout this year. The support of a globally recognised sales and marketing organisation such as GHO is vital for independent hotels especially in times of economic uncertainty and we are focused on driving new business to our member hotels. This year we will add properties in developing regions where travellers’ money goes further and will look at increasing membership of corporate city-centre hotels to our recently launched Metro Hotels brand.” Membership of the alliances is by invitation only and hotels applying for membership must meet strict quality criteria before being accepted by GHO’s quality assessment committee. Membership is tailored to a hotel’s needs depending on which markets they are targeting. Among the members added to the portfolio during 2009 are a number of new destinations: # # # Great Hotels Organisation’ End
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