The firm has recently launched an innovative series of social media strategies using popular networking sites like Twitter and Facebook in order to make its products, services and management more accessible.
A spokesman for The Packaging Store, which specialises in removal boxes, void fill and pallet wrap said, “We believe brand engagement is crucial to developing products and services that serve our clients. We’re using social media to build relationships and have conversations about our product lines and opening up avenues of communication that will allow us to more closely align our brand with clients’ wants, needs and expectations. We see social networking as a key element to our web based success.
“No longer does the dialogue have to be in a single direction, now we can have a Twitter conversation about bag sealers or discuss the most appropriate type of boxes for moving, which creates a very specific online community.”
Traditionally at this time of year, there is a marked increase in the volume of traffic visiting The Packaging Store site which is why social networking initiatives have a particular relevance during the festive period. The site has recently upped its activity on Twitter with regular posts to useful articles about its product range including bulk discounts on its boxes and links to new videos on the use of the three levels of heat sealers stocked on site.
By writing regular articles and press releases, the firm is not only using digital and social channels to increase brand awareness, but offering web users up to date information specific to its online communities. This approach which has proved extremely successful when combined with YouTube coverage.
A spokesman from the firm added, “Some of our product ranges have a level of technical requirement for customers. Our demo videos (produced in-house) are a good tool for communicating vital information to our customers, all of which can be seen on YouTube any time day or night.”
For more information on any of the innovative solutions available from The Packaging Store, please visit www.thepackagingstore.co.uk or follow them on Twitter: http://twitter.com/
Editor’s Note: The Packaging Store is represented by the search engine optimisation team at AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 600666.
