In a time of constant change globally, nationally and locally, major new projects being launched, evolving technologies inspiring us to enhance and rethink our business processes and practices; restructure and organisational change, has become part of our daily working lives.
With this amount of change comes a significant element of risk for business as internal infrastructure frameworks are reorganised and change is implemented. Most organisations are simultaneously deploying change projects in unison with their existing business as usual activities to ensure revenue return is preserved.
This year, many large corporate organisations and Government departments will confront the additional pressures of last year’s budgetary constraints, resource reductions, efficiency reviews and the GFC as residual fall out issues impact on their business over the 2010 to 2012 period.
It will be now more imperative than ever that staff and stakeholders are well informed, motivated and engaged, managers are provided with enough quality information to be able to gain momentum and implement the change into the business areas and that all internal and external business streams work and communicate collaboratively about the status of the change projects critical path.
If you are about to embark or are currently undertaking major or minor change in your organisation it is imperative that you take a holistic view of your business from a communications prospective. Only then can you evaluate the risks, effects and impacts of the communications you are delivering or propose to deliver to staff and stakeholders. You need to consider what impacts those key messages might have on the delivery of the change project.
The mismanagement of change communications can make or break the success of a change project; culturally, operationally and financially.
Change Communications is a small consultancy designed to offer big business strategic change communications consulting services, focusing on internal and external change projects. We conduct a complex analysis of the change project from a holistic viewpoint and develop a change communication model and implementation strategy to ensure all areas of your organisational change have a consistent management approach to the delivery of change communications.
Our consultants evaluate internal and external change and organisational communication activities; dissemination channels; existing mediums, tone, narrative and message composition to ensure each chapter about change is delivered, understood and recalled by the designated audience sector. We segment your audience groups and construct a channel communications plan to engage staff members from the lowest common denominator.
The Change Communications team is very fortunate to be working with some amazing organisations on major pioneering change communication projects occurring presently in the IT, Telecommunications, Government and commercial sectors.
Everyday, we design, develop, manage and implement change communications strategies for our clients, learning from their journeys into change, sharing 'lessons learnt' experiences with other clients, contributing to the success of their change projects by being able to provide best practice change communications solutions.
www.changecommunications.com.au
