Attachmen
Obesity Market Forecast
The obesity market is easily characterized as attractive, featuring a booming patient potential needing long term therapy, but repeated product withdrawals and failed pipeline candidates highlight the reality of increasingly cautious regulatory bodies, reluctant payers, and a clinical community that puts more stock in diet and exercise: $513.7m sales in 2008 fall far short of analyst predictions. ( http://www.bharatbook.com/
Key reasons to purchase this research
Understand why predictions for this market have been repeatedly over-stated
Qualify market expectations against the practicalities of targeting this unyielding market
Assess the qualities of marketed and pipeline products and their commercial handling to determine their realistic prospects
Key chapters of the report :
OVERVIEW
This product contains forecasts for obesity drugs across the seven major markets from 2009 to 2018. It has been designed for delivery in an excel data pack format, but for more detail about this disease area please see the accompanying Pipeline and Commercial Insight: Obesity word document and PowerPoint executive presentation (DMHC2505).
The associated report and PowerPoint presentation can be found under Latest research in the Knowledge centre, through the search function or by contacting your sales representative.
Please select the data pack option from the download menu at the side of the page to access the model.
Introduction
Scope of this research
Research and analysis highlights
Key reasons to read this report
Forecasting Methodology
The forecasting model:
General event information:
Event selection and quantification:
Event parameters:
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