A group of Aussies is out to help you spin your reputation on Google by ensuring that positive information comes up during a search. These reputation managers, led by James Miller, have launched repspinner.com to create good search results for people in terms of both content and placement on Google.
“Research shows that more and more people are using Google to find out about others,” says Miller, CEO of repspinner.com. “Having good results about you show up can have a huge impact, from employers to friends to potential business partners.”
In the United States, alone, the average number of Google searches a day reached 293 million last year, and many of those searches were from people seeking information about a particular person, product or business.
Employers are relying on Google, as well, to weed out job candidates. A recent study by the executive search firm ExecuNet found that 77 percent of job recruiters used Web searches to screen applicants, and 35 percent of the recruiters reported eliminating candidates solely on the basis on the information they found.
“We focus on creating new websites or pages the way our clients tell us they want them – and on getting the information to show up somewhere on the first page of Google,” says Miller, whose main business involves search engine optimization.
By creating what you want, repspinner.com helps you control what people find out about you, which is becoming increasingly important when considering the amount of information online these days.
“People are making snap judgments about others based on what they read online and that can work against you,” Miller says, “especially if you’re trying to impress a friend or prospective employee.”
Before launching repspinner.com, Miller studied other online reputation-management services and concluded that the industry has image problems because its services are inefficient, ineffective and pricey. Miller says repspinner.com aims to provide a better product and boost the image of reputation management by offering less expensive and more efficient services.
“We are cheap enough to appeal to ordinary people rather than just the big businesses that other services target,” Miller says.
