K2 Global Communications LLC CEO Gregory M. Kelly Announces Firms Return To Public Diplomacy

PRLog (Press Release) - Jan 10, 2010 -
New York, NY: K2 Global Communications LLC CEO Gregory M. Kelly Announces Firms Return To Public Diplomacy.  K2 Global Communications LLC creates and implements creative, innovative High Profile – High Impact (H2) Public Diplomacy and Marketing models opening new markets for its clients.

“Public opinion is the critical element to be mastered in any public diplomacy campaign.  Our High Profile – High Impact (H2) public diplomacy and marketing model(s) harnesses the power of the atom (public opinion) establishing new markets and growing established ones,” said Gregory M. Kelly CEO, K2 Global Communications LLC http://www.k2globalcomm.com/index.html.  “Unfortunately public diplomacy has become damaged by evolving into the Petrie Dish for cults of personality and a taxpayer sponsored career enhancement tool for politically appointed officials.”

Government-to-Government relations while still relevant today by its nature cannot fulfill its role as in the past.  Due to globalization of publics and media, the internet, political and economic freedoms, it has become an imperative for entities whether corporations, governments or non-government organizations (NGO’s) to be able to influence public opinion (publics identified by campaign) to achieve the desired outcome(s).

Micro-sphere public diplomacy is unique to each client/campaign and we develop those with the client destination, nation, and other entities.  

Macro-sphere public diplomacy campaigns always include four (4) basic essentials that are common to all and sustainable.

1. Tourism & Culture http://www.prlog.org/10420469-culinary-arts-and-tourism-p...: Recognized globally as the most efficient and highest Return On Investment (ROI) ‘Branding’ and ‘Image’ public diplomacy campaigns if orchestrated correctly has many benefits well beyond the obvious tourism receipts and injection of a positive cash flow into host economies.

2. Trade and Commerce (Economic development): This campaign sector is based upon a ten-point strategy for development that begins with ‘Growth Begins at Home’. It is crucial that campaigns focus on the ‘How To Do It’ rather than the ‘What To Do’.  In this regard, it is incumbent on leadership to prioritize and build both indigenous structures and constituencies for changing the conditions in which business can operate.

3. Education: Publicly acknowledged is the decline of education systems in the west.  This is a matter of great concern for the impact it has currently on the economies of nations but also has far reaching effects.  

4. Saturating old and new media accentuating the positive: The benefit(s) of a public diplomacy campaign is that it does not become involved in political or military issues; it puts the ‘Good Face’ on a brand or image.  Old media and new media must be placed in a symbiotic usage relationship in order to attain desired outcomes and dominance of the media accentuating the positive in relationship to your competitors.

We believe this to be the historical turning point for many destinations and nations.  K2 Global Communications, LLC looks forward to building relationships with destinations and governments based on mutual regard and shared visions for a better tomorrow as well as common interests and values.

For further information on how K2 Global Communications LLC will benefit your public diplomacy, Cultural Tourism and Culinary Arts campaigns contact us by email at info(AT)k2globalcomm.com.

Photo:
http://www.prlog.org/10482369/1