The global toy industry has been hit hard by the financial crisis and toy retailers have faced bleak sales. As the world economy now shows sign of rebounding, toy retailers in the United States are placing orders to build up their inventory. Toy industry players have also expressed confidence in the future of toy sales and market prospects for the years ahead. This is thus a golden opportunity for toy retailers to source quality products which will stimulate their market and spur economic recovery in the toy industry.
The Hong Kong Toys & Games Fair is not only Asia’s largest event of its kind, it is also the very first toy fair in 2010, taking place 11 to 14 January. It is an acknowledged platform for business trading with toy manufacturers of integrity, as this fair has a deep commitment to intellectual property rights protection.
The United States has been the largest market for Hong Kong’s toy, doll and game exports for the past three years. In the first 10 months of 2009, total toy, doll and game exports from Hong Kong to the United States reached US$2.4 billion. Apart from mature markets such as the United States and Europe, growth was also recorded for some emerging markets. For example, the export value of Hong Kong’s toys, dolls and games to Czech Republic jumped significantly by 81% and exports to Malaysia increased 13% in the first 10 months of 2009.
In 2010, the exhibitor profile of the fair is enhanced by new additions which include the Brand Name Gallery and a Video Games zone. The Hong Kong Toy Industry Conference 2010 - “Latest Product Safety Directives of the Toys Industry” together with various informative seminars will certainly be valuable for all participants. The concurrence of other fairs - HKTDC Hong Kong International Licensing Show, HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery Fair - will benefit buyers through multiple sourcing opportunities and far-ranging business contacts.
This is the optimum time for international buyers to visit Hong Kong Toys & Games Fair for sourcing and networking opportunities.
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About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com