Britain’s Big Freeze Results In Sales Boost For Online Supermarkets

Jan. 8, 2010 - PRLog -- VoucherCodes.com reports how online retailers are benefiting during the current weather conditions

During the hazardous weather conditions, VoucherCodes.com has reported an increase in traffic figures to the website.

As consumers begin to panic buy with fears of being trapped at home, reports by the BBC News claim that the bitter weather has led to a boost of sales for online shopping. As a result, VoucherCodes.com has seen a large pick up on supermarket discount codes for home delivery.

With the deep winter chill set to stay, the Daily Mail claims stodgy puddings, tinned soup and cat litter are the top of the list for panic buyers.

The article reports how the bitter conditions has resulted in salt, that can be used for gritting, selling fast, along with cat litter, the next best thing.

Without such drastic measures many roads will become impassable leading to slumping results for the high street. And with Marks & Spencer having to close up to 50 stores because of the cold snap, the uncertainty of what the rest of January holds for retailers is sparking fears among industry heads (This is London).

James Carter, VoucherCodes.com Managing Director and Co-Founder, says:
“The increase in traffic figures is largely due to people being stuck at home and consumers panic buying.  

We have responded to consumers’ behaviour and set up great vouchers with supermarket giants Sainsbury’s and Tesco.  As a result, we have seen a noticeable boost to visits to the site, with home delivery for groceries being most popular.”

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NOTES:

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2.   For images or further information please contact Tracey Warmington on 01865 882988 or email the vouchercodes@bottlepr.co.uk