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Top Tips for Marketers in 2010 from ExactTarget

ExactTarget Launches its Five Resolutions Every Marketer Must Make in 2010 Whitepaper Via Multiple Marketing Channels and Live Twitter Interviews.

 
PRLog - Jan. 8, 2010 - LONDON  – Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget launched its new “Top Tips for 2010” Whitepaper with an exciting three pronged approach including blogs from a panel of ExactTarget experts, weekly interviews hosted live on Twitter and insights to enable marketers to grow their subscriber base.    

ExactTarget’s first blog of the series is live today, featuring insight from experts in email design, deliverability, education and research. The blog even advocates the benefits of ‘free marketing hugs’ in 2010: http://blog.exacttarget.com/blog/the-exacttarget-blog/0/0...

ExactTarget will be holding weekly interviews live on Twitter chatting with experts like Jeffery K Rohrs Vice President of Marketing for ExactTarget who discussed his 2010 email marketing resolution in this week’s interview. Take part in an interview by simply following @ExactTarget or click on the profile page to catch up with what has been discussed.

“As the New Year begins, marketers around the world are looking for new ways to break through the noise and achieve greater return on investment from their digital marketing campaigns,” said Peter McCormick, ExactTarget’s General Manager and Co-Founder.  “The whitepaper provides marketers high-impact tactics that drive results by improving their campaigns with better testing, increased subscriber focus, higher engagement and helpful tips on boosting relevancy of message content. We are launching this whitepaper by engaging with marketers across the world using social media and blogs.”

The Five Resolutions Every Marketer Must Make in 2010 Whitepaper outlines five top tips for 2010 and provides simple, step-by-step recommendations on how marketers can achieve their goals; here is a sneak preview of what is contained in the report:

Be helpful and not just social
Online comparison sites, consumer reviews and discount coupons give consumers a hard bargaining tool for your business. Learn how to communicate the right messages to your customers so you are their first port of call

Engage your subscribers
Pay attention to your spam complaint rate, reactivate and weed out your inactive subscribers.

Treat subscribers like friends
Subscribers are individuals whose loyalty can make or break your company. Learn how to appreciate them as people, getting to know their preferences and treat them as more than just an email address.

Design for your subscribers
Email and marketing designs are more than just graphics and layouts. Understand how to create the perfect marketing communications and engage subscribers effectively.

Get back to basics
Simple email marketing best practice guidelines to encourage marketers to examine their marketing operations in the simplest format.

The 14-page whitepaper provides brief research based insight on how to build personalised and relevant messaging campaigns and how to extend the reach of email with social media, search engine optimisation and pay per click advertising.  The paper also provides insight on how email marketers can keep their emails out of the spam folder as internet service providers like Hotmail, Gmail, Yahoo and AOL increase efforts to measure email engagement.

“In order to be successful today, marketers must engage with subscribers, focusing on what it is that they want to see in their inbox,” continues McCormick. “The whitepaper provides a quick, easy-to-implement solution to boost engagement and drive deliverability to new levels.”

Marketers can download the ExactTarget Five Resolutions Every Marketer Must Make in 2010 Whitepaper free of charge at http://pages.exacttarget.com/2010Resolutions/.  

The launch of ExactTarget’s whitepaper comes less than two weeks after Forrester Research named ExactTarget a “leader” in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report.  The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”   To download the report, visit www.ExactTarget.com/Wave09.  

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.  For more information, visit www.exacttarget.co.uk.  
 
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Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net  / sean@octopuscomms.net
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com

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ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk.

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Industry:Marketing
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