Mahindra & Mahindra, one of India’s leading auto brands, is showcasing its entire portfolio of vehicles from two wheelers to trucks, including 14 under production vehicles and 3 concept vehicles at the Auto Expo 2010.
The vehicles showcased include the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte, along with a concept bike from Engines Engineering. Also on display is the hugely successful GIO, the Alfa Hydrogen Passenger, the Logan Tourer and the newly launched Maxximo including its battery operated model. Taking pride of place at the Mahindra stall is the iconic Scorpio in a new limited edition, India’s leading UV, the Bolero and the stylish XYLO. The entire range of commercial vehicles from the Mahindra Navistar stable has also been unveiled at the Expo for the first time.
“The Auto Expo is the perfect platform to showcase Mahindra’s commitment to technological advancements and innovative automotive solutions that are showcased in our gamut of vehicles from two wheelers to commercial vehicles. At Mahindra & Mahindra, we incessantly strive to elevate our product line-up and customers to the next level of technology, said Mr. Anand Mahindra, Vice-Chairman & Managing Director, Mahindra Group.
“Over the years, the Indian Auto Expo has assumed global significance and for the first time, Mahindra will be unveiling and launching products at the Auto Expo. We are the only Indian automobile company to straddle the entire road transport ecosystem and will display our entire range of vehicles at the Auto Expo, including two wheelers, Utility vehicles, Sports Utility Vehicles, Light Commercial Vehicles and Trucks. The Mahindra pavilion will cover over 2,000 sq. meters and we have chosen technology as the abiding theme of the pavilion, given Mahindra’s constant endeavour to offer best-in-class technology and innovative products to its customers,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd
Mahindra 2 Wheelers
The Mahindra Two Wheelers pavilion includes the Power Scooters range consisting of the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte, as well as a concept bike created by Engines Engineering, the company’s R&D partner. Also on display is a concept scooter.
Concept scooter specifications - 2 STROKE and 124 cc engine; Weight - around 72 kg
Concept bike specifications - Electric and kick start mechanism; 124.6 cc engine capacity
“2009 has been a milestone year for us with our foray into the two wheeler segment. For Mahindra, two-wheelers are an additional touch-point for consumers to interact and bond with the ever expanding universe of Mahindra products and services. This will enable us to assume a significant position in the rapidly growing Indian and global two-wheeler market”, said Mr. Anoop Mathur, President, Two-wheeler Sector, Mahindra & Mahindra Ltd.
In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the Flyte as its first product offering across India. With its innovative features backed with power-packed performance and contemporary styling, the Flyte is an ideal product offering for the youth.
The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-packed scooter with a distinctly macho demeanour.
A robust 125 cc engine offers 8.0 bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration ensures agility even in dense traffic and low maintenance costs.
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the transportation needs of the entire family but is also the best value for money product in its category as it provides the customer with the highest value per unit of engine cc.
Mahindra & Mahindra Automotive
The Mahindra & Mahindra pavilion reflects the theme of Automotive 3600 with its wide array of products that spans the entire transport eco-system.
On display is the Hy-Alfa, a hydrogen fueled passenger three-wheeler, as well as the Mahindra GIO – India’s first compact truck.
The much awaited Maxximo, which boasts of the world’s most advanced engine in the mini-truck segment, also made its debut at the Expo. The battery operated concept model was also displayed.
The Logan Tourer (displayed at the Renault stall) is a special edition vehicle from the Mahindra Renault stable. The Tourer, which has been co-branded in association with VIP, India’s leading luggage brand, is ideal for long family drives. It offers a high level of fuel efficiency, comfort and space. It also comes with luggage specially designed for the Logan by VIP, making it the ideal long drive car.
The main attraction at the UV zone is undoubtedly the iconic Mahindra Scorpio in a brand new Special Edition and its existing concept Limo version.
The Mahindra Scorpio Special Edition boasts of a high luxury quotient with special trimmings and finish, premium fabrics and high quality accessories. The fact that only 1000 Special Edition vehicles will be made only adds to the exclusivity factor.
The Scorpio that sped to victory in the gruelling Raid de Himalaya Rally is also on display, along with a cross section of the international version of this cult SUV.
The UV zone also illustrates the Bolero journey through the years, right from the Armada to its present day avatar, giving visitors an idea of the evolution of the Bolero brand through the years.
The Mahindra Thar, a contemporary rendition of the classic MM540 and a derivative of the globally renowned CJ5, is sure to draw the attention of die-hard offroaders. This cult classic comes with a legacy of proven design that’s made for adventure.
The UV display culminates with the showcasing of the Mahindra XYLO, perhaps India’s first Sedan Plus vehicle that offers the ultimate combination of luxury and power.
Mahindra Navistar Automotives Limited
Mahindra Navistar is showcasing its array of commercial vehicles, which includes 25 and 31 tonne trucks, 25 and 40 tonne tippers, a 49 tonne tractor and a 32-seater bus. These trucks have been designed, developed and tested for Indian roads and are capable of navigating through the toughest terrain. The new product range will be engineered to meet Indian truck requirements with the technological expertise of Navistar combining the local market knowledge of the Mahindra Group.
About the Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to received the A+ GRI rating for the year 2008- 09.
