Dr. Gary S. Goodman
According to a research study, “56% of employees thought their managers didn’t communicate clearly with them and often used incomprehensible language, making them generally less persuasive.”
Managers were not asked whether those reporting to them communicate clearly, but we must infer if they were, the statistics would be even more alarming.
The lack of clear communication in business is costly, resulting in financial losses, disgruntled clients and customers, reduced productivity, missed deadlines, conflicts, de-motivation, diminished credibility and re-work.
There are at least 5 ways to be clear, be convincing, and to be done, if you are communicating in speech and writing:
(1) Organize your thoughts quickly. Most audiences can remember no more than three points that speakers and writers make. This is why I recommend the PEP Formula, which builds on this principle.
(2) Repeat your main idea, so listeners and readers hear it at least twice. Redundancy creates memory, and what you repeat sticks in the other person’s mind. (Check out the last sentence. It contained repetition!)
(3) Overcome your stage fright, communication apprehension, and writer’s block through relentless practice. Seize opportunities to communicate clearly. Remember, when we do that which we fear, over and again, fear strikes out!
(4) Translate all jargon immediately after you use it. This is a habit that all technical professionals should develop.
(5) Get feedback as quickly as possible to assure you made your points, clearly. Don’t assume it.
Don’t worry about being dynamic or spellbinding. That comes second.
For now, seek to be clear, be convincing, and be done!
# # #
Dr. Gary S. Goodman is a top speaker, sales, service, and negotiation consultant, attorney, TV and radio commentator and the best-selling author of 12 books. He conducts seminars and speaks at convention programs around the world. His new audio program is Nightingale-