Essex County Small Business Empowerment Bootcamp

PRLog (Press Release) - Jan 07, 2010 -
Essex County native and popular marketing author, Wendy Moore-MacQueen, will deliver the “Small Business Empowerment Bootcamp” on Wednesday, February 17, presented by the Essex CFDC and Leamington Chamber of Commerce.

Moore-MacQueen’s book, Muddled, meager and messy – Marketing performance repair manual for small business, was published one year ago and since that time, her popular keynote speeches and training sessions on the topic of small business marketing and sales have been presented throughout southwestern Ontario and Michigan. Her presentations have inspired small business owners to get more creative about the use of their sales and marketing budgets.

“A good portion of small and rural businesses waste about 70 percent of their marketing budget,” Moore-MacQueen explained. “They aren’t consistent, they don’t follow through and too many times, they just don’t know what they’re doing.”

The workshop covers important elements of successful marketing including the truth about traditional media along with  the why and how to build an annual marketing plan.

“That marketing plan can save money in the long run,” she said. “Knee-jerk purchases can wind up costing a lot in the long run. Even if they appear inexpensive at the time, if there isn’t a rationale behind it, a lack of results could make it more expensive than one could ever consider.”

Moore-MacQueen has over 25 years experience in marketing communications and is educated in the psychology of message delivery - the nuances of how people read, hear and make decisions. Based on other presentations in both Ontario and Michigan, the portion of the workshop that garners the most enthusiasm is the section that deals with customers’ intellect and decision-making styles.

“This element of the workshop is valuable to leaders in sales and marketing along with the front-line staff,” she stated. “Knowing more about your customer is something that every business should want to investigate.”

The bootcamp is a fast-paced, information-filled, two hour session. It will be held at the Leamington Roma Club on Wednesday, February 17, 9:30am – 11:30am with a buffet lunch. To reserve your spot, call the Leamington & District Chamber of Commerce at 519-326-2721. Prices are $25 for members, $35 for non-members.

For more information contact Christine Chopchik at the Leamington Chamber of Commerce at 519-326-2721 or Wendy Moore-MacQueen at 519-898-2997.

Photo:
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