RADA
The RCI Award for Developer Achievement (RADA) was recently launched by RCI, the world leader in vacation exchange to “honour sales and innovation amongst its European affiliates” in the shared vacation ownership industry.
According to Jonathan Back, the managing director of RCI Europe, Middle East, Africa and India, RADAs recognise “the importance of a quality sales operations and the performance of outstanding resort staff and developers who lead the industry through innovative products and programmes at their resorts”.
The Anfi Group received the award of Top European Performer; a title bestowed on affiliates with the highest volume of sales and new RCI membership enrolments. It also recognises the success of Anfi’s “marketing, product development and service quality”.
José Luis Trujillo, the Anfi Group’s CEO, said: “This award is further recognition that Anfi continues to be a European market leader by offering a top quality product which is promoted through innovative sales and marketing operations”.
The Anfi Group has been providing top quality holiday accommodation for over two decades and has more than 33,000 loyal member families. Adding to the four established clubs at the Anfi del Mar resort, the Group has created one of the most ambitious golf resorts in Europe.
The Anfi Tauro Golf & Luxury Resorts, hailed as one of the best golf developments in Europe, is home to a selection of top quality hotels, bungalows and villas as well as an 18-hole championship golf course and a 9-hole par-3 course.
When completed it will boast a 500-berth marina, a white Caribbean style beach and an exclusive shopping centre.
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