Report Summary
The WiMAX Business Plan contains over seventy pages of high value content that will enable intelligent WiMAX investment and deployment decisions. While there some documents on the market forecasting only return on investment, this is the only WiMAX business plan available that will allow the buyer to focus on the WiMAX-specific services that every enterprise subscriber needs including specific industry verticals where the WiMAX pitch should be a "one-call close". The plan contains the latest Wall Street objections to WiMAX and how to defeat those objections. The plan provides alternatives for both residential and enterprise-based business plans.
Key Benefits
Compiled by WiMAX market veterans, it is perhaps the WiMAX Business Plan is most tested business plan on the market
The WiMAX Business Plan also includes keen insights to new markets and business strategies
Target Audience
Cellular, wireless ISP's, cable TV MSO's, and fixed network service providers
WiMAX vendors, start-ups, vendors, investors, and industry analysts
700 MHz auction bidders, spectrum holders, and investors
IP backbone service providers and VoIP service providers
Telecom regulators and government agencies
Enterprise telecom and IT managers
Municipal IT and telecom managers
Report Outline
Executive Summary
The 3 A's of the WiMAX-enabled Enterprise or Residential Service Provider
WiMAX as Access
IMS Vision
Why WiMAX as access technology?
WiMAX is not Wi-Fi
WiMAX Components
WiMAX Base Stations
Outdoor CPE
Indoor CPE
USB, Laptop card or similar
Femtocells
Independence from competitors or why backhaul is important
Wireless Backhaul Considerations
Voice (telephony): the "killer app" for WiMAX or "access" to telephone networks
VoIP Architecture
Video
Applications
Residential or Business Market?
Residential market
Business Market Applications:
T1/DS3 Substitute = converged voice + data
Disaster Recovery
Combating high telecom costs and/or Building Diversity
Business Market Applications:
Retail
Banking
Healthcare
Transportation
Utilities
Agriculture
Construction
Petroleum/Energy
Customer Service
"Reach vs Rich": Its your choice
Affordability:
Lower CAPEX/OPEX = potential for faster RoI + profitability
Strategies: WiMAX service provider pitch to the enterprise
Custom Built WiMAX Network for Enterprise Private Use
Base Station and Enterprise Density
Affording WiMAX
Determining Affordability
What is over subscription (OSR)?
Spectral Efficiency
OPEX and CAPEX for a WiMAX Business Plan
Capital Expense Elements
Objections and suggested Responses
Exit Strategy
Summary
Appendix A Executive Biographies
Appendix B Financial Projections
