Overland Park, KS (Evans Media Group) January 6th, 2010 – Garden WeaselTM, the SnuggieTM, VegOmaticTM or the George Foreman GrillTM … all familiar to us as products sold through one of the fastest growing segments in the advertising world, Direct Response Television, or DRTV as it is known in the industry. But how does a product get to be hawked like OxiCleanTM or Jupiter JackTM on TV by the likes of the late-great pitchman Billy Mays, Anthony Sullivan or others?
Enter (stage left) Media-Corp of Overland Park, KS a company that has actually had products featured on several episodes of the aforementioned media mogul’s popular Discovery Chanel show, PitchmenTM. “We take that next great idea and run it through a series of tests to determine marketability”
According to Earl Pardo, Media-Corp Senior VP/Partner and head of product sourcing, not every invention will make it, but if the design is sound, Media-Corp will run it through some pretty vigorous testing. “From product sourcing to retail distribution and everything in between, Media-Corp can take an idea or invention from concept to customer in a fluid motion. This is a process we have perfected over the years and it allows us to take an inventor through testing all the way to retail success.”
The process Pardo mentions involves focus testing, production of a TV commercial, website, collateral sales material and toll free call center monitoring to determine consumer interest, price threshold and manufacturing cost.
“An alarming number of ideas and inventions just never make it to market” says Ed Waldberg. “A typical concept or idea today in the US has about a ten percent chance of making it to the retail shelf. And, while there are certainly no guarantees, those ideas that make it through our TV test program see the success rate scenario practically reverse itself. Providing those great odds to inventors is primarily why Media-Corp has been so successful. Since its inception 15 years ago, the growth of our company has hinged on a three step full service approach and the introduction of new products via DRTV, combined with a multichannel distribution process. We have brought focus to innovation by developing a proven infrastructure and method for launching a product from start-up to a full blown national television rollout.”
There is an old business axiom that says, success begets success and Media-Corp certainly has the track record to prove that presumption. Jupiter JackTM led to Windshield WonderTM which led to The Salad BlasterTM and The GPS PALTM. All products brought to market through Media-Corp. “Sure … for every Windshield WonderTM, there are many that don’t make the cut,” says Mark Mansheim, Senior VP/Partner and head of retail distribution. “The beauty of what we do at Media-Corp is that we cut right to the heart of whether or not a product or idea will be successful in the marketplace. Our testing uncovers the hidden gems, while saving time, energy and money for those inventors whose idea may sound great, but that just won’t make it in the real world of fickle consumer spending.
A visit to the Media-Corp website at www.media-corp.com shows inventors Jason Bobb and Jim White of Jupiter JackTM and GPS PalTM respectively singing the praises of the process that brought them huge success on PitchmenTM thanks to Media-Corp. But wait, there’s more. No laurel resting for this trio of Kansan Media Men … they are out looking for the next widget, gadget or thing-a-ma-bob that the buying public just can’t do without. If you think you’ve got the next “As Seen on TV” hit, you might just want to give them a call.
CONTACT:
EVANS MEDIA GROUP
paul@evansmediagroup.com
203-512-0250
