Perianne Grignon Joins [x+1]

Jan. 6, 2010 - PRLog -- NEW YORK, N.Y., Jan. 6, 2010 – [x+1], the leader in predictive marketing solutions, today announced that Perianne Grignon has joined the company as vice president of media strategy and chief marketing officer. A former vice president of media strategy and digital innovation for Sears Holdings Corporation, Grignon is a champion of using analytic tools to improve marketing and media allocation decisions.

Effective immediately, Grignon will help guide [x+1]’s media and marketing strategies for clients and agencies. She will also lead efforts to raise [x+1]’s industry profile as it continues to innovate and build upon its leading suite of technology tools for driving performance excellence in digital marketing and advertising.    

“Perianne is one of the original innovators in digital media, dating from her new media work at AT&T in the 1990s,” said John Nardone, chairman and CEO of [x+1]. “Her widespread experience in leveraging media in both the client and agency worlds will bring a new perspective for our growing business and help drive [x+1]’s next stage in digital marketing innovation.”

“Perianne’s made a name as someone who can apply analytics to generate media insights for major brand marketing, and her work with icons like Sears, Kmart, AT&T and Nabisco will bring a value-added voice of the customer to [x+1],” added Nardone.

Previously, Grignon led the media operations for Sears Holdings, a top 20 advertiser in the U.S. While there, she developed the widely successful partnership with ABC’s “Extreme Makeover: Home Edition,” and led the company’s move into digital and social media, while controlling an annual media budget of $1 billion. Prior to Sears, she was director of media strategy at AT&T, and also served as executive vice president and director of media and new technologies at Bates Worldwide.  

Grignon is a former co-chairperson of the Association of National Advertisers’ Television Committee and a member of the Executive Committee of the Family-Friendly Programming Forum. In 2008, she was named a “Media Maven” by Advertising Age and “Working Mother of the Year” by Advertising Women of New York. Most recently, Grignon was the senior vice president of marketing at the Online Publishers Association.

“[x+1] is the leading online technology firm enabling advertisers and agencies to serve the right message to the right person at the right time, while paying the right price,’ said Grignon. “I look forward to applying my experience to help the company grow, and to working with a focused, savvy team that is committed to helping brands realize ever-greater returns on their digital media spend.”

About [x+1]

[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
      
Contact: Wendy Marx, Marx Communications (203-445-2850 or wmarx@marxcommunications.com)

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[x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time.