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Follow on Google News | Context reveals: Windows 7 means businessContext reveals half of all PCs sold have Windows 7 as standard
By: Fundamental Comms "Our distributor panel sells close to 600,000 PC units weekly across all the major European economies", commented Context co-founder Jeremy Davies. “By the end of the week before Christmas this year, two months after the Windows 7 launch, we found that 11% of all PCs sold by distributors went out with a business version of Windows 7 installed. Eight weeks after the Vista launch, only 4% of PCs had any business version of Vista installed”, added Davies. Business sales of Windows 7 will be critical to the new operating system's success. With this in mind, figures from Context highlight encouraging sales for 2010. As well as tracking better than Vista since launch, Context’s numbers show that in the first two weeks of December 2009, Windows 7 business sales have already overtaken Vista, albeit marginally. PCs sold with all business versions of Windows 7, including those with the "twin-load" option to downgrade to Windows XP, accounted for 11% of all PCs sold by distributors in the period. For Vista, including twinload versions, the total was 10% of units sold. The Context analysis shows that Windows 7 sales are ramping better than did Vista at launch. Two months after Windows 7 was introduced, 57% of all PCs sold by European distributors are now sold with the new operating system installed. Two months afer the Vista launch, only 33% of new PCs were sold with Vista installed. Much corporate PC purchasing was put on hold in 2008 and 2009 due to global economic uncertainties. As a result, many PC vendors which are traditionally strong in the business market such as HP, Dell and Lenovo, are counting on 2010 as the year the delayed refresh cycle on business PC sales kicks in. But does this mean that Windows 7 will necessarily benefit? To date, business buyers, particularly small and medium sized companies wanting to stay with Windows XP Professional, have bought PCs loaded with XP Pro, or Vista with the option to downgrade to XP Pro. This option is still available today with Windows 7. “What could swing sales in favour of Windows 7 will be a combination of factors. One of these will be compatibility with legacy XP applications via the Virtual PC for Windows 7 ("XP Mode"). Windows 7 does not require the highest hardware specifications to run effectively, which for example Vista demanded. At the same time, Windows XP is showing its age especially in areas such as connectivity and security –both areas Windows 7 addresses”, Davies pointed out. Vista business sales never got beyond 26% share of PC sales by distribution, compared to 40% for XP Pro prior to the Vista launch in 2007. “Business PCs account for approximately 44% of sales via distribution. Windows 7’s success will be measured by just how close it gets to the previous benchmark set by the XP operating system”, concluded Davies. -- ends --- Jeremy Davies, CEO Context http://www.flickr.com/ End
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