Featuring tiny Icelandic moss plants sprouting in stainless steel bases, the pieces are said to be a “clash of jewelry and gardening.” The wearable greenery needs watering just like any other plant, explained Juliusson, and can last up to six months.
"It is important to take good care of Growing Jewelry,” he added. "The owner must water it regularly and nurture it like any other plant. It's up to them to make sure that the jewelry is at its best.
"I like to approach design from new perspectives and reach a diverse range of people," added the 23-year-old Icelander jewelry designer. “I want to be involved with society, ecology and I try to avoid mainstream mass production. Growing Jewelry is a redefinition of modern values. It is a clash of jewelry and gardening; couture and organism.
"The collection is designed for people in metropolitan cities and is an experiment in drawing nature toward man, as nature being the presupposition of life."



