“Groundbreaking“ in Export: Kartographie Huber wins Bavarian Export Award

Jan. 1, 2010 - PRLog -- Munich, November 2009 – Martin Zeil, Bavarian Deputy Prime Minister and State Minister for Economic Affairs, Infrastructure, Transport and Technology, presented the Bavarian Export Award 2009, category services, to the company Kartographie Huber of Munich, Germany.

An international success story: The Bavarian cartography engineer Franz Huber explains his formula for success. “When the Iron Curtain was opened some twenty years ago, it was immediately clear to me that people would want to use their newly won freedom to travel and would need maps. Realising that Europe was growing together was our first big step on the way to becoming an export business.”

The global competition left only two choices for the company before the turn of the millennium: “Either use top talent and state-of-the art technology to win new customers outside of Germany or disappear from the market as many other German map companies had done.” says Franz Huber.

Especially successful was the outgoing Bavarian's approach not to shoulder the global market on his own: Unlike many of his competitors he did not insist on selling maps under his own brand. Instead he offered local licenses to the best foreign publishing companies, which would then sell his maps under their own brand names. “It’s much easier to send ideas and intellectual property around the world than to ship tons of printed city and country maps and atlases.” Huber explains.

About the Bavarian Export Award:
The third annual Bavarian Export Award is directed at small and medium size enterprises with a maximum of 50 full time employees located in the German state of Bavaria. The Bavarian Minister of Economic Affairs, Infrastructure, Transport and Technology awards it in cooperation with the Bavarian Chamber of Commerce and Industry and the Bavarian Cooperative Chambers of the Guilds. The award recognises outstanding and innovative entrepreneurial performance in the development of new markets in the categories industry, commerce, trade, services and tourism.
http://www.exportpreisbayern.de/wettbewerb_2009/dienstlei...

# # #

About Kartographie Huber:
The winner of the 2009 Bavarian Export Award, Kartographie Huber, was founded in 1969 and produces map files to order, printed maps, GIS and Local Information Systems, interactive online maps and mobile apps. Many state-sponsored international research projects, the most often printed world map and the largest series of touristic maps of travel destinations with city plans and regional maps have made the Munich company a trailblazer in cartography.
http://www.cartography-huber.com