Magic in the Material: Howl Launches with a Wicked Winter Collection
Los Angeles, California- December 30, 2009- Channeling a fashion dream from the raw material of reality into the mythic products of fantasy has always been an overwhelming desire for the young designer of Howl, a new Los Angeles-based clothing line. One might even say the motivation to turn “rags” into “magic” had its genesis through genetics.
Keyla Marquez, 25, has her hardworking matriarchs to thank for both her technical and creative talent─despite never attending fashion school. Her hunger for fashion is a familial trait; her grandmother and mother both had their own fashion lines. As a child, Ms. Marquez watched her mother’s $200 fashion endeavor become a 30-employee operation. Ms. Marquez was the youngest and most unruly “employee”:
This dichotomy between an innate attention to craft and a rebellious inclination reflects in the works of Marquez. Howl Clothing is the stuff of fashionista superheroes and, more poignantly, super-villains, “My inspiration for this collection came from unusual geometric shapes, my love for experimenting with different materials, and from movie villains because they often communicate to the audience through wardrobe.”
Just as Ms. Marquez wants those who wear her pieces to feel heroic and mythic, the launch of Howl has given her a similar attitude, “My goal is to make magic and to make people feel they can fly to the middle of the Milky Way.”
Howl is available exclusively through Welcome Hunters, where an opening reception event will also take place:
Howl Opening Reception
Saturday, January 2, 8-11pm
Welcome Hunters
451 Gin Ling Way
Los Angeles, CA
213.687.9905
http://www.welcomehuntersla.com
