Website Design Ideas When Targeting International Clients

Dec. 31, 2009 - PRLog -- From remote parts of the world, you can secure your client base if you were to exploit the online marketing abilities. To make your endeavor successful in garnering international clients, you need to have the correct website design ideas to woo the global clients. Here are some ways you can successfully do so.

Domain Name

If you are targeting a particular country or continent for instance, you should consider having a local domain name. Although you may have a primary website or mother website that is with a domain extension, .com, you can forgo this while having the local website for the foreign country.

The point of doing this option is to build trust among customers who feel at ease when they see a local domain name. The content can be different or same as that of the primary site. Or, you can use the content as a supplementary informative site or a sales blog for the mother site.

Language

If you are trying to rope in customers from that locality, you need to use the local language. Make sure that the transaction system, instructions, icons, buttons, etc have local language. If you are using the RSS feed option, you can have both languages – English and the local language – integrated in the system.

Content

Although you may have a primary website which has all the important points in the web content, the local website should highlight “what’s in it for me?” feature in a big way. The cost of the product, uses, etc should all be as per the accepted standards of that community.

Make sure you specify the content is a translated version or an original piece. The communication should be extremely transparent and easy to make the people realize that you understand their requirements and can give them what they actually need.

FAQs and Testimonials

It is not easy for a user to log in to a foreign site and buy a product. How do they know if it really works? How will they find out if the company is phony or genuine? The best way to mobilize sales from faraway lands and attract international clients is to publish FAQs and testimonials of the clients.

The customer care cells and after-sales services should be efficient and on time. Have the contact numbers local or toll-free for the users to call up without much hassles or without spending too much of money.

Shipping and Transaction Facilities

Most users don’t transact with foreign companies due to issues related to custom duties, shipping, and financial transactions. You need to have a smooth process to ensure that the buying-selling procedures work without any hassle.

So, to attract international clients have a website design that suits the needs of the clients. Place yourself in your shoes to understand what they really need.

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