Buzz-Issue.com Provided Easy way to Distribute you company's Event.

Dec. 29, 2009 - PRLog -- Free Press Release Distribution Website. Write Press Release. Submit Free Press Release. Distribute Press Release.

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What to write your Press Release about
As people and websites are looking for keywords in press releases you can see you have to get those keywords in your content. If you know your potential customer you can work out what type of news they will be looking for.
It is the first task of a marketer to work out who the market is, without this step marketing can seem pretty daunting.

If you run a website that offers a ”free photo red eye removal‘ service you will be looking for non technical customers who take a lot of digital photos. These people will tend to be mothers and fathers etc. Make a list of keywords they might search on or get an alert for

Also go to the Google News Home page and look for stories that your customer would click on. Seeing what news is popular tells you what people are looking for. Now you have to connect your company with these topics.

With all your press releases remember to pack in the keywords that people will have set up alerts for. Do not just make the mistake of calling things by little used terms.

Give Your Customer a Reason to Visit Your Site
When writing a press release for a journalist I will format the writing to encourage the journalist to include it in their paper or magazine. I keep to the facts and give them all they need to write a good story. When I write a press release for online distribution I have to do the job of the journalist. As people reading my press releases are likely to be my end customers I need to make it more readable.
I also want to user to do something, i.e. come and visit my site, sign up to my newsletter or buy a product. Therefore I include a reason for the reader to visit my site. This is the call to action. The call to action is important unless you are just building awareness for your brand. If you want people to come and visit your site for the first time you need to give them incentive for doing that. Perhaps in your press release you refer to some exclusive pictures of the press release subject on your website, or a video.
If you sell products you could point them to a product wizard that gives them a bespoke recommendation. The call to action should tie in with what the press release is about rather than a blatant sales pitch. Remember this is an editorial piece and not an advert. Online press releases are forms of PULL marketing so do not start PUSHING.

How to Write a Great Press Release: Considerations before you start
writing press releases for online use

To increase the chance of having a story published, make the editors’, freelancers’, reporters’ or journalists’ job easier by presenting the release in a format and style that appeals to them.

considerations before writing the press release
1. Why the release is being written: to broadcast information, increase business, update target audiences?
2. Who is the audience?
3. Does the press release contain invaluable or newsworthy information that will be used by the target audience?
4. Is there a just cause for release the information that you wish to broadcast?
5. What do you want recipients to take away from the press release?

overall tone and structure of the press release
1. Content – ensure that the release is grammatically correct and doesn’t contain any spelling mistakes, errors, and sources are quoted correctly.
2. Concise – keep it punchy and don’t use unnecessary flowery language e.g. cutting- edge, revolutionary.
3. Factual – present the information for distribute that is true, correct and doesn’t embellish anything that to be communicated.
4. Objectivity – virtually impossible to do, but refrain from using over hyped quotes from sources as they will be presented as being too biased.
5. Timing – The press release may not be topical, but it may be able to

Formatting Your Press Release
1. Don’t use HTML – Even though your Press Release is made for the web, you’ll want to avoid using web code like HTML. Since your content may be syndicated, you must make it compatible with a variety of sites. Some sites may not have the capability to display content formatted with HTML. If this is the case, your readers will see strange tags that you wouldn’t want them to see.

2. Check your press release for errors – Did you know that these errors can greatly effect your credibility? It’s best to proof read your press release content before submitting it. Just in case you don’t have a third party that can read over your press release content, you can use a word processing software like Microsoft Word. Many of these softwares have tools for checking grammar and misspellings. Although they aren’t perfect, word processing software can provide you with some guidance for improving your press release.

3. Avoid constant uppercase characters – Whether you’re used to using uppercase letters or you’re trying to command your readers attention, using uppercase characters constantly is an easy way to get your press release rejected. Even if it goes through the editors, your chances of having your press release syndicated will lessen.

4. Avoid accented characters – If you’re using words of a foreign origin, you’ll still want to use the English alphabet in your text. If the press release website doesn’t support foreign text formats, it’s quite possible that your readers will see strange characters instead.

5. Don’t include your email address in the body of your press release – It’s understandable that you would want to provide plenty of information for possible prospects to contact you. With that in mind, it’s very common for people to include contact information such as an email address. This is something that you want to avoid. There are special spamming software that will automatically collect email addresses throughout the web. Some press release sites will provide an option to enter your email so that you can present it in a way that will deter spammers from harvesting your email address.

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