New Report: Thailand computer sales to top US$2.7bn in 2009

PRLog (Press Release) - Dec 31, 2009 -
Thailand's domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video audio and gaming products, was estimated to be worth around US$4.9bn in 2008. The new popularity of higher value products such as LCD TV sets and netbook computers will help to prevent stagnation, and the consumer electronics market is projected to advance at a CAGR of about 9% through 2013. Computers Computer hardware accounted for around 52% of Thai consumer electronics spending in 2008.  BMI forecasts Thai domestic market computer sales (including notebooks and accessories) of US$2.7bn in 2009, with only slight growth from 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 6%, driven by a low PC penetration rate of about 14% currently. AV Devices AV devices accounted for around 32% of Thailand's consumer electronics spending in 2008. The Thai domestic AV device market was estimated at US$1.6 bn. The market is expected to grow at a CAGR of 12 % between 2008-2013, to a value of US$2.9bn in that year. Mobile Handsets Mobile handset sales accounted for around 16 % of Thai consumer electronics spending in 2008. Thai market handset sales are expected to grow at a CAGR of around 3% to 10.8mn units in 2013, as mobile subscriber penetration passes 100%. Sales will be dominated by lower-priced mass market phones as average prices continue to fall.

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Report Table of Contents:

Executive Summary
- SWOT Analysis
- Thailand Consumer Electronics Market SWOT
- Thailand Electronics Industry SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
- Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings
- Consumer Electronics Market
- Computers
Table: Computers - Demand
- AV
Table: AV - Demand
- Mobile Handsets
Table: Mobile Handsets - Demand
- Electronics Industry
- Overview
Table: Electronics Output
- Computers
Table: Computers - Production
- AV
Table: AV - Production
- Telecommunications
Tables: Communications - Production
- Industry Forecast Scenario
- Consumer Electronics Market
Table: Consumer Electronics Overview
- Government Authority
- Industry Developments
- Macroeconomic Forecast
Table: Thailand - Economic Activity
- Competitive Landscape
- Computer
- Handsets
- AV
- Domestic Electronics Company Profiles
- Hana Microelectronics
- BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources
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