“This event is unlike any other sweepstakes opportunity that we have ever implemented,”
The advertising campaign includes four different commercials including two :30 second and two :15 second iterations. All of the major networks (ABC, NBC, CBS, and cable) are represented in the media buy with syndication to high-profile programming including Oprah, Ellen, Wheel of Fortune, etc. The multi-channel campaign also includes offline and online direct mail, online banner advertising, search and promotion across PCH’s network of 10 highly engaging Web properties.
Over the course of the two-week period (12/30/09 – 1/12/10), contest processors will be looking daily for return of an eligible winning number, which could come in at any time. If a $10 million winner is identified, the prize will be awarded and will be replaced instantly with a second $10 Million prize for the promotion. If by the end of the special InstaPrize Event timeframe there is no match to a winning number from this special early look promotion all entries received by the entry deadline will be entered to win a guaranteed $10 million that will be awarded at the end of the giveaway. All entries will also be eligible to win a $1 million SuperPrize that’s guaranteed to be awarded on February 25th, 2010.