Ten years ago, there weren't as many DJ's and even fewer wedding DJ's. Being a DJ was a major financial commitment. Records and CD's could cost anywhere from $12-$19 apiece. Records and CD singles were anywhere from $3-$8 each. In order to build your library consisting of all musical genres, the cost could range from $10,000 to an upwards of $50,000. To this day, I still have ten of thousands of dollars of orginal records, tapes and CD's in my basement. Many DJ's were part time and let a larger agency book them every weekend. The part-timers were able to avoid the equipment costs and music purchases by going this route.
I remember hearing about this thing called NAPSTER from my "techie" younger brother in 1999. At that time, I was spening $300 a week on records and CD's. As music became more accessible in the immediate years after, saturation began swiftly.
By 2001, everyone and their grandmother was becoming a DJ due to the fact that music was becoming very accessible Before then, what separated DJ's from each other was MC ability, equipment, and more importantly-
The joke back in 2001 was that if you lost your job, one could spend 1 week downloading, and that guy was your competition next week. The Saturation era had officially begun.
The last ten years has echoed buzzwords of complacency in the wedding entertainment. DJ websites talked about "less being more", "polished and refined", and "subtle and unobtrusive"
I always thought that wedding DJ's were highly paid entertainers that would give their all to make sure that every event was awesome. The last decade painted a different picture. It seemed that "good enough" was acceptable. At a wedding, if guests ate and danced for 11 minutes, that was "just fine and dandy" for most DJ's and function halls.
DJ complacency has lead to disastrous results for couples who have had high expectations. More sizzle and less steak from wedding DJ's dominated at function halls throughout the decade.
THE DIGITAL REVOLUTION
There used to a a time when my last $20 for a CD or record purchase would ensure me the pleasure of being one of the handful of DJ's to drop a certain new song on any particular weekend. Record stores were the gatekeepers for the newer music and if you didn't want to look lame in front of your crowd that weekend, you would have to go out and buy new music before the weekend. Now you just dowload everything. Itunes, Amazon, and digital records pools have replaced my daily trips to Newbury Comics and Tower Records. I still by CD's and Records in order to stay away from the "we are family" playlist.
The digital revolution has both helped and hurt the industry. Major national chain record stores are just about obsolete however their has been a recent resurgence in stores specializing in vinyl. Everything is mp3 now. No more CD and Record cases...just hard drives. No more searching for that "Thriller" album....you just type it in. If you are any good, maybe you mix it into the next song.
The one good thing about the digital revolution is that most likely, your 1st dance wont skip via mp3. Back in the 90's, if a couple was having their 1st dance, and one of the waitstaff bumped into your DJ table, you better hope that you copy of "Endless Love" didn't have any scratches. CD's and records always made you hold your breath every once and a while.
There used to be a time not to long ago where the DJ was above saturation and complacency and had more songs that your average guest's Itunes library. Ra-Mu and the Crew contunues to be cutting edge and avoids falling into the the trap of just another wedding DJ.
We will see you at your next wedding reception during the next decade.
About Ra-Mu and the Crew
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Ra-Mu and the Crew offers high end dj/entertainment at an affordable price. We entertain at weddings, proms, corporate event, and other private functions.
check us out at http://www.ramuthedj.com or call 617-240-0879