With the world gearing up for the 2010 FIFA World Cup™, the definitive cityguide for the mobile generation, unlike.net (Unlike), has developed a one-stop information resource which offers fast and unprecedented access to all elements of the championship and host cities.
South Africa's streets continue to hum with an undercurrent of creativity that is finally bubbling to the surface. Shaking off its reputation as a "surf and safari" destination, this up-and-coming nation is undergoing somewhat of a cultural renaissance, as evidenced by the slew of art galleries and design locales that crop up seemingly every other day. The diverse array of festivals that happen throughout the country, such as Johannesburg's Good Food & Wine Show, the National Arts Festival in Grahamstown and the Durban International Film Festival, showcase well curated, cutting edge programs while independent record labels such as Pioneer Unit and African Dope push the boundaries of the local music scene.
With hundreds of thousands of sports professionals and fans heading to South Africa, the dedicated website, http://2010.unlike.net, makes navigating through the event and each city easy. As well as providing cityguides for each of the nine host cities, 2010.unlike.net enables any user to create their own match agenda: SMS, email, create personalized schedules and connect through Facebook straight from your phone or the web.
As well as providing up-to-the-minute facts about the championship, 2010.unlike.net will also feature a dedicated Twitter account (http://twitter.com/
Meanwhile, the site's international editors (including contributors from Dazed & Confused, Nylon, Entertainment Weekly, The Guardian and Conde Nast Traveller) have selected and reviewed the city's best hotels, spas, cultural sights, restaurants and bars--making visitors feel instantly like locals. The team will also present highlights from South Africa's burgeoning cultural and events scene via:
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2010.unlike.net site is the resource of the championship. With smart technology and unprecedented match information, 2010.unlike.net makes it easier to coordinate matches and schedules on-the-go, allowing users to roam the streets confidently.
About Unlike Media Ltd.
Unlike is currently live in 11 cities including Berlin, London, Vienna, Copenhagen and Barcelona, with plans to launch a Cape Town guide in early 2010, while the unlike
iPhone application is also available from the iTunes store; for more updates, subscribe to our newsletter at unlike.net.
