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Follow on Google News | Industry Giants Line up to Sponsor PODi’s 2010 AppForumDigital print giants Canon, Kodak, Konica Minolta, Pageflex, and Xerox hold sold-out Gold Sponsor positions for PODi’s AppForum, Jan. 25-27, 2010, Las Vegas.
By: Christine DeLooze PODi’s AppForum focuses on applications, and frontline practitioners from successful companies who are using digital print will be presenting throughout the three day conference. “The real innovation in our industry today is around applications,” "Eastman Kodak is proud to be a Gold Sponsor of the 2010 AppForum,” says Michele Laird-Williams, Americas-Association Manager, Eastman Kodak Company. “The AppForum is an excellent venue to connect with customers and build business relationships. The conference provides an excellent forum for helping customers transform their businesses from being printers to graphic communications marketing service providers. The sessions provide Kodak an excellent platform to share best practices and success stories encompassing topics such as leveraging marketing services, streamlining processes, increasing response rates, and improving campaign management and return on investment." Applications are driving the industry, and AppForum attendees will find a full range of the latest solutions represented in over 30 educational sessions and eight Pre-Conference Intensives. More than 60 speakers will be sharing insights into building and selling money-making applications. * Direct Marketing and Social Media * Lead Generation and Loyalty Programs * Marketing Resource Centers and Web to Print * TransPromo * On Demand Book Publishing and Custom Magazine Publishing * Innovations like QR Codes, Augmented Reality, Smartphone Apps, and more The AppForum features full tracks devoted to the latest in Sales and Business Strategies and Print on Demand Technologies, along with ground-breaking Leadership Workshops and hands-on Sales Training. The only agenda of this vendor neutral conference is educating attendees – from the owners driving the direction of their companies, to the sales and the operations teams who create ultimate success. In 2009, over 300 people participated in the AppForum, and 60% of them were decision makers from forward-thinking marketing and service providers involved in digital print. Says David Erlandson, Caslon GM, “Networking is a huge part of the conference. Our audience and speakers are here to share experiences and to meet with peers. The atmosphere is unique. Everyone wants to learn how digital print applications can help them build higher margin business. These folks are the winners in today’s digital print race to the top." For more information or to register for the 2010 AppForum, visit www.podiforum.org PODi AppForum is produced by Caslon, a PODi Affiliate. AppForum Silver Sponsors include DocuLynx, FUJIFILM, HP, Online Print Solutions, USADATA, XMPie and xpedx. Bronze Sponsors are Avanti, Easypurl.com, GMC Software Technology, MindFireInc and Printable Technologies. For details on becoming an AppForum Sponsor please contact us at info@podi.org or visit the website. The AppForum is also supported by Media Sponsors, CANVAS magazine, In-Plant Graphics, Printing Impressions, and WhatTheyThink. Media Contact: Christine DeLooze 585-214-5900 chrisd@podi.org About the PODi AppForum The annual three-day PODi AppForum is the only industry conference dedicated exclusively to digital printing applications, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print. Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle productivity, operations, and print on demand technology. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity. The intimate, low-key vendor hall encourages meaningful one-to-one communications, while showcasing the latest digital technology and professional services. About PODi PODi (www.podi.org) # # # About Caslon Caslon (www.caslon.net) End
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