Virtonomic
Today the Virtonomics economics game online has turned three years. Over this period many things have happened to this unique project: it was recognized as the best browser game of the year, its international audience has increased by hundreds of times, the game world has developed significantly, the game has been translated to English, Chinese, French, and Russian, unique technologies of Product Placement have been introduced to the game space. In addition, Virtonomics was the first among the projects of online games industry to use two different game modes: free-to-play and subscription.
We have recently launched the intergration of Virtonomics with one of the largest social networks Facebook. To play Virtonomics via Facebook a user just has to download the application to his/her page and enter the game using his/her login and password for Facebook account.
By this moment we have launched new unique features — the Virtonomics players have gotten the opportunity not only study management basics while enjoying the game, but also make real money. There are many opportunities to do this in the game – awards for the most successful virtual businessmen, who have shown high results in developing their virtual corporations,
awards for the winners of numerous contests and tenders, strong referral program and many other opportunities.
By developing their virtual corporations players earn VIRTs – game freely convertible virtual currency, which the players can exchange/sell/
Sergey Menschikov, CEO of the developer company.
What are the reasons for the decision to cardinally change the business model of the project? First of all, our client wants our project to be popular and believes that the best way to promote the game is to let the players themselves advertise it by advising the game to other people. That is why he decided to spend the biggest part of the advertising budget for encouraging the most loyal and successful players rather than for the services of advertising companies. Secondly, the company which owns the project thereby decided to give players a part from the income we gain from advertising. Virtonomics is a complicated, worked out in detail and very interesting business training simulator directed not so much at pure entertainment as at the development of manager’s experience and skills, such as multi-factor decision making, proper organization of business communication and effective business processes. Considering social and educative significance of such project we believe that the game Operator’s decision to encourage users who are mastering the basics of entrepreneurship is strategically correct. We encourage players by interesting content as well as by real benefit. A future businessman and entrepreneur has to have proper understanding of the skills and experience importance as well as to feel the potential benefit at the right time.
More detailed information can be found on the official website of the project http://www.virtonomics.com
Photo:
http://www.prlog.org/
