Manufacturing and Publishing Executives Invited to Webinar: Understanding Your Competitors Online

Dec. 23, 2009 - PRLog -- Yeoman Technologies announced today a new webinar entitled “Understanding Your Competitors Online.” The webinar, which will take place live on Wednesday, January 13th at 10 AM EST, will be provided free of charge, but registration is limited. Interested executives may register at the following link: http://www.yeomantechnologies.com/events.html.

According to Yeoman Technology President and event presenter Mike Healey, “Many organizations don't realize the web has a layer of transparency that can be used to help them understand what their competition is doing right (and wrong) online. During the Webinar we will be discussing strategies for tracking and understanding your competitor’s online behavior.”

This session agenda includes:
1.   Basic tools
2.   Reviewing different channel behavior
3.   Statistics to avoid / identifying false positives
4.   Competing with the giants in your industry

Please note that the webinar is geared toward manufacturers, publishers, and tech firms that create, publish, or build original products. It is not designed for retailers or service organizations. Those outside the intended audience will be admitted only if space is available.

Presenter Bio:
Michael Healey is the founder and President of Yeoman Technologies. He has over 20 years of experience in technology and software integration. Mike previously served as chief technology officer at GreenPages Technology Solutions (www.greenpages.com) and President of network integrator TENCorp, which was acquired by GreenPages in 2006.

Mike has taught courses at MIT Lowell Institute and Northeastern and has served on the Educational Board of Advisers for several schools and universities throughout New England. He is also a Senior Contributing Editor and Analyst for InformationWeek. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.

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About Yeoman Technologies
Yeoman Technologies (www.yeomantechnologies.com) helps customers optimize their Internet sales and distribution models. Yeoman was founded based on some simple beliefs about technology and its impact an organization. We believe that technology is a core part of every business, that any investment in technology needs to be directly correlated to its impact on sales, and that sales operations need to be regularly reviewed to see how external technology advances have changed the way products are delivered to customers.