Yeoman Technologies announced today a new webinar entitled “Understanding Your Competitors Online.” The webinar, which will take place live on Wednesday, January 13th at 10 AM EST, will be provided free of charge, but registration is limited. Interested executives may register at the following link: http://www.yeomantechnologies.com/
According to Yeoman Technology President and event presenter Mike Healey, “Many organizations don't realize the web has a layer of transparency that can be used to help them understand what their competition is doing right (and wrong) online. During the Webinar we will be discussing strategies for tracking and understanding your competitor’s online behavior.”
This session agenda includes:
1. Basic tools
2. Reviewing different channel behavior
3. Statistics to avoid / identifying false positives
4. Competing with the giants in your industry
Please note that the webinar is geared toward manufacturers, publishers, and tech firms that create, publish, or build original products. It is not designed for retailers or service organizations. Those outside the intended audience will be admitted only if space is available.
Presenter Bio:
Michael Healey is the founder and President of Yeoman Technologies. He has over 20 years of experience in technology and software integration. Mike previously served as chief technology officer at GreenPages Technology Solutions (www.greenpages.com)
Mike has taught courses at MIT Lowell Institute and Northeastern and has served on the Educational Board of Advisers for several schools and universities throughout New England. He is also a Senior Contributing Editor and Analyst for InformationWeek. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.
